AJ Products
250,000 views in 4 weeks. Zero UK awareness to a YouTube campaign across OOH, bus sides and press. Big idea: AJ the Ant.
Services
BIG IDEA Creation
I create unforgettable concepts that stitch through every channel – from your homepage to your hardest-working ad – so your brand is remembered and your marketing converts.
400+
brands worked on
30+ yrs
creative leadership
End-to-end
idea to execution
Why this matters
Ideas that move people – and numbers
Most marketing fails because it is fragmented. I align message, emotion and execution so people feel it – and act on it.
One idea. Every channel.
I build a single creative thread that flexes across ads, site, email, retail and socials – recognised in seconds.
Built to be remembered
I design distinctive assets and repeatable devices that anchor memory – language, visuals, behaviours and moments.
Designed to convert
I make outcomes explicit with clear next steps, strong offers and measurement baked in from day one.
Exactly what you get
The deliverables
- •Creative platform and BIG IDEA territories mapped with examples.
- •Messaging kit – core line, hooks, elevator pitch and post formats.
- •Distinctive brand devices – motifs, behaviours and repeatable assets.
- •Execution playbook – how it shows up on web, paid, email and retail.
- •90-day rollout plan with priorities, quick wins and a simple test plan.
Who it’s for
CEOs, Founders, Marketing Directors and product teams
When you need cut-through fast, a unifying idea to align teams, or a launch that actually lands. Ideal for new brands, rebrands or campaigns that need a hard reset.
How I’ll do it
From problem to platform in three steps
1
Insight sprint
I define the business problem, audience triggers and category codes to amplify or avoid.
2
Idea territories
I create three platform directions with example lines, visual hooks and how they scale across channels.
3
The build
I select, sharpen and package the winning platform with the rollout and testing plan.
Relevant work
See BIG IDEAS in the wild
Volvic Touch of Fruit
From launch to leader – Volvic Touch of Fruit became the category benchmark across every touchpoint.
Pure Pom
A platform-first BIG IDEA (Pomology) designed to scale across a full product range. The work is currently on hold – but the system is built to launch and travel across every channel.
What clients say
“Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever. This man is a genius.”
Nikki J Owen – Founder, The Transformationalist
FAQs
How fast can we get to a BIG IDEA?+
Typically 2 to 4 weeks, depending on scope and inputs. I can accelerate for launches when required.
Do you execute as well as create?+
Yes – I lead creative across web, paid, content and retail, working with your team or my trusted partners.
What will we leave with?+
A packaged creative platform, messaging kit and rollout plan – ready to brief teams and go to market.
Talk To MIP is the decision-first tool I built to do this at scale. 300+ founders and CMOs use it. Never advertised. Grown entirely by word of mouth. Try it before your next brief.
Try Talk To MIPNext step
Want a BIG IDEA that actually sells?
Let me pressure-test your current marketing and map the fastest path to a platform that sticks.