Talk To MIP™ does more than pressure-test positioning, messaging, BIG IDEAS and marketing decisions. It diagnoses the problem, recommends the strongest direction, then creates the work itself.
From positioning and messaging to websites, pitch documents, campaigns, copy and visual direction – it turns stronger thinking into work you can actually use.
Talk To MIP™ combines executive-level marketing and creative judgement with the ability to create the work itself. It diagnoses the problem, recommends the strongest direction, then develops and delivers work you can use.
“This is off the scale. It’s like ChatGPT on steroids but purely for branding, brand strategy, marketing ideas and marketing strategy. Phenomenal.“
Talk To MIP™ showed me the gap between getting reach and getting buyers. The BIG IDEA framework shifted how I think about every piece of content I create. Sharp, practical, and immediately usable.
Joe Prasen Full Stack Marketer, B2B LinkedIn & Marketing Systems for FoundersThis is scarily good. I tested it with my side hustle and got a top agency-level response from my two-line definition of my business.
Carolyn Laing Experienced Agency Leader and Growth EvangelistTalk To MIP™ is another level – it has been transformational in spotting the gaps in my own positioning.
Rob Bootle Founder, Bootle DesignI tried it with my own business and it was a game-changer. Every entrepreneur will benefit from it. Every marketer needs it.
Jax Southam Founder, The Awakened RealmTalk To MIP™ does not stop at advice. It challenges the problem, decides the strongest way forward and then creates the work needed to act on that decision.
It reviews your positioning, identifies what is unclear or generic, then creates a stronger proposition, message and reason for people to choose you.
It can review an existing site or start from a blank page, then develop the strategy, structure, finished copy, redesigned layouts and copy-and-paste HTML.
It identifies weak positioning, messaging and structure, then rewrites and redesigns the pitch into a stronger presentation-ready document.
It finds the commercial and human tension, develops the BIG IDEA, then creates the campaign proposition, headlines, copy, content and visual direction.
It challenges assumptions, compares options and gives you a clear recommendation, the reasoning behind it and the practical next steps.
Here’s what we sell, who we sell to and what we’ve tried.
Tip: include your price point and sales cycle.Here’s our current positioning and what’s not working.
Tip: share your top three competitors.Here are our goals, constraints and what we can realistically ship.
Tip: mention budget and internal resource.Here’s our offer and why customers choose us today.
Tip: include your best-performing channel.What you sell, who you sell to, what you’ve already tried and what is not working.
Budget, time, resource, channel, stakeholders, deadlines or anything else that changes the decision.
One clear question is usually more valuable than ten vague ones.
An AI creative intelligence platform designed to pressure-test positioning, messaging, BIG IDEAS and marketing decisions before execution.
Founders, CEOs, marketing leaders, strategists and creative teams who want stronger judgement before they spend time and money making things.
Positioning, proposition development, messaging, campaign direction, BIG IDEAS, brand questions, marketing strategy and practical creative decision-making.
Use Talk To MIP™ for clarity and pressure-testing. If the decision is commercially important and you want to work through it with me directly, book a call.
Bring Talk To MIP™ the problem, idea, message, website, pitch or decision. It will challenge the thinking, choose the stronger direction and create the work to move it forward.
