01
A PROBLEM
I can help diagnose what is really causing it and separate the symptom from the thing underneath.
SERVICES
ONE STRONG IDEA.
THEN BUILD THE WHOLE THING.
People come to me when they need the right idea – and someone who can turn it into the work.
I create the BIG IDEA, sharpen the positioning, build the brand and take the thinking all the way through to campaigns, content, websites, launches and execution.
You can bring me a problem, a brief, an idea or a blank sheet of paper. I can help work out what needs to happen – then help make it happen.
400+
Brands worked on
30+
Years creative leadership
ECD
Senior judgement, directly
WHAT CHANGES
WHEN THE DECISION
IS RIGHT.
You stop guessing.
You start moving.
You start moving.
You stop adding activity.
You start building momentum.
You start building momentum.
You stop spreading budget.
You start concentrating impact.
You start concentrating impact.
HOW YOU CAN WORK WITH ME
BRING ME
THE PROBLEM.
Or the idea. Or the project. Or the thing that is keeping you awake. You do not need to arrive knowing which service you need. Tell me what you are trying to make, fix, launch, change or unlock.
02
AN IDEA
I can challenge it, sharpen it, pressure-test it and work out whether it is strong enough to lead.
03
A PROJECT
I can give it senior creative direction, raise the standard and help the work make stronger decisions faster.
04
A BRAND
I can clarify the positioning, proposition, messaging and identity so the business becomes easier to understand and choose.
05
A CAMPAIGN OR LAUNCH
I can find the BIG IDEA, creative platform, message and direction that gives everything else something stronger to build from.
06
A WEBSITE OR PITCH
I can sharpen the argument, structure, copy and presentation so the idea lands more clearly and sells the value faster.
07
A TEAM
I can bring ECD-level direction, creative judgement and a higher bar to internal teams, agencies or project groups.
08
AN AI OPPORTUNITY
I can help turn AI from another tool into something useful, practical and commercially valuable.
09
A BLOCKAGE
I can help work out what is stopping momentum, what matters most and what the right next move should be.
Sometimes that takes one conversation. Sometimes a sprint. Sometimes I stay with the project through to launch.
If you are not sure what to call the problem, that is fine. Figuring that out is often the first piece of work.
CHOOSE THE OUTCOME YOU NEED
THREE DECISIONS
LEADERS HAVE TO GET RIGHT.
These are not separate disciplines. They are connected decisions about what you stand for, how you show up and how you create commercial leverage.
01
THE BIG IDEA
Define the idea your business stands for – so every campaign reinforces it, every channel compounds it and your marketing starts building memory instead of burning budget.
READ MORE ->02
DISTINCTIVE BRAND SYSTEM
Build a brand that signals value faster – easier to choose, harder to compare and no longer forced to compete on price.
READ MORE ->03
AI THAT PAYS BACK
Turn AI into a commercial advantage – better output, faster decisions and systems that move the business rather than creating more generic content.
READ MORE ->RESULTS IN ACTION
WHAT THE THINKING
BECOMES.
AJ PRODUCTS
From zero UK brand awareness to 250,000 views in four weeks. BIG IDEA: AJ the Ant.
VIEW THE WORK ->
VOLVIC
From launch challenge to category-leading work built around a clearer creative proposition.
VIEW THE WORK ->
BRISKS
A full rebrand that turned the letter B into a distinctive visual system used across every touchpoint.
VIEW THE WORK ->
SLAYER ENERGY
A challenger energy brand built around a distinctive attitude and sharper creative platform.
VIEW THE WORK ->“
Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever.
NEED THE THINKING BEFORE THE BRIEF?
PRESSURE-TEST IT
WITH TALK TO MIP™.
Talk To MIP™ is the AI creative intelligence platform I built to pressure-test positioning, messaging, BIG IDEAS and business decisions before execution.
YOUR NEXT MOVE
YOU DO NOT NEED
MORE OPTIONS.
YOU NEED THE RIGHT ONE.
Start with a conversation. I will pressure-test what is really holding the work back and tell you whether the missing piece is positioning, brand, BIG IDEA or something else entirely.