I use AI creatively, strategically and technically – from images, films and campaigns to agents, apps, dashboards and working AI systems.
Bring me the business problem, the creative brief, the repetitive task or the “could AI do this?” thought. I can help work out what is worth building – then build the direction and, where appropriate, the product itself.
AI is not one service. It is a new layer that can sit across creativity, marketing, operations, products and decision-making.
I use it to create work faster, explore more directions, build useful systems and turn ideas that would once have needed a large technical team into things that can actually be tested.
The important bit is knowing what should be automated, what should stay human and where AI genuinely creates an advantage.
This can start with a creative brief, a process problem, a product idea, an internal tool or simply a question about what AI could change in your business.
I use AI as part of the creative process without letting the work become generic.
I can design AI agents around useful jobs rather than novelty demos.
I can turn a useful AI idea into a real product proposition and working digital experience.
I can bring scattered information, tasks and intelligence into one useful view.
Sometimes the answer is a smarter workflow. Sometimes it is a campaign. Sometimes it is an agent, an app or a dashboard nobody had thought to build yet.
Work out where AI could remove friction, create leverage, improve the customer experience or unlock something that was previously too slow or expensive to build.
Define what it needs to do, who it is for, how it should behave, what good looks like and where human judgement still belongs.
Create the proposition, workflows, prompts, interface direction, content and product logic needed to turn the idea into something people can use.
Get it in front of real people, learn what is useful, remove what is not and improve the system around actual behaviour rather than assumptions.
The best proof that I can work beyond AI content is that I have already turned my own ideas into products and systems.
An AI creative intelligence platform built around senior creative judgement. It pressure-tests positioning, messaging, BIG IDEAS and business decisions – then can help create the work itself.
EXPLORE TALK TO MIP™ ->A custom AI-assisted dashboard that brings projects, priorities, opportunities and decisions into one working command centre instead of scattering them across different tools.
I start with the business or creative outcome, not with a fashionable tool. If AI does not improve the answer, we do not force it in.
I shape the idea, system, creative direction, prompts, workflows and user experience around the job it actually needs to do.
The goal is something people use. That means testing, refining, ownership, guardrails and making the new workflow feel simpler than what it replaced.
Start where AI creates a useful advantage – revenue, speed, quality, experience or cost – rather than creating technology for its own sake.
Automation is useful. Abdicating judgement is not. The important decisions still need standards, taste, context and accountability.
Prototype quickly, test with real people, learn what works and only then turn it into a bigger system.
Bring me the creative brief, business problem, process, app idea, agent idea, dashboard or the thing you wish existed. We can work out whether AI is the right answer – and what the useful version should actually be.
