BIG IDEA Marketing | Branding | AI
Every brand and business needs a Eureka Moment.
You may think you need a website, video, campaign, rebrand or more content. But what you really need is the idea that makes people understand you, remember you and choose you.
I help you find it — then turn it into branding, websites, videos, campaigns and AI-powered marketing that make everything easier, sharper and more effective.
Decision first
The idea comes first. Everything else follows.
Websites, videos, campaigns, content, AI — they are just tools. The Eureka Moment is the strategy, story and creative thought that makes all of it work harder.
Before you spend more money making the wrong thing bigger, find the idea everything should serve.
What the Eureka Moment becomes
The idea is only powerful when it becomes something people see, hear and remember.
A Eureka Moment is not a line in a strategy document. It becomes the website that finally explains you, the video people actually watch, the campaign people remember, the brand people recognise and the AI content that sounds like you, not everyone else.
BIG IDEA creation
The idea that drives demand
Platform ideas that organise every touchpoint. Clear, distinctive and commercially sharp — built for attention, memory and choice.
Brand creation and rebranding
Distinctiveness people can recognise
Positioning, messaging and identity that make your offer feel higher value — and your brand easier to pick in seconds.
Artificial intelligence
AI with judgement
Practical AI workflows that cut cost, increase output and protect quality. No gimmicks. No generic prompts. Just leverage with judgement.
Talk To MIP™ live
Try the Eureka thinking live.
Use your mic to speak live to Talk To MIP™ and pressure-test your positioning, message, website, campaign or BIG IDEA before you spend.
Ask one clear question. You will quickly see whether the idea is strong enough — or whether it needs a Eureka Moment.
What happens when the idea lands
Work you can scan fast
A few examples where one clear idea created cut-through, momentum and commercial impact.
Brand creation
Pure Pom
Gen Z skincare built from scratch: ownable territory, scalable packaging system and two strategic routes.
Featured case study
AJ Products
Case study
Awareness and demand
A BIG IDEA-led direction that improved cut-through and commercial performance.
What changed
I stopped chasing activity and locked the one decision that mattered: clearer positioning, a stronger core idea and consistent activation. Less waste. More impact.
Views in 4 weeks from a sharper idea, stronger direction and better execution.
If you want the same outcome, send me what you are working on and I will identify the idea most likely to shift your results — and what to build next.
Testimonials
The proof is in what changes
“It was our most successful campaign ever. This man is a genius.”
Nikki J Owen — Founder, The Transformationalist, The Healing Hub“Mip delivered cut-through creative and drove significant increases in both consumer leads and revenue.”
Natalie Mead — Marketing and Products Director, propertyfinder.com“He’s not just brimming with ideas, he’s also got the commercial nous to turn words and pictures into hard-earned pence and pounds.”
Graham King — Chairman, Quick Thinking“Mip’s Benchmark Idea Process is exceptional. It helped us understand our business and drove clarity into our proposition.”
Richard Mossman — Co-Founder, Gracechurch FCP, The Colehouse Group“Mip made me rethink the way my business worked and how it was going to be easier to scale up.”
Andy Chantler — White & May“Mip helped us win business right from the off. His energy and enthusiasm is highly infectious and he’s fantastic in front of clients.”
John Kinder — Global Digital Director, Saatchi & Saatchi Worldwide
AI does not fix a weak idea. It makes it louder.
Most founders and CMOs brief an agency before they have made the decision that matters. Talk To MIP™ fixes that.
It is a decision-first creative intelligence system, built on 30+ years of BIG IDEA thinking, that pressure-tests your marketing before you spend a penny on execution.
Not a chatbot. Not a prompt library. Something that asks the question underneath the question.
500+ founders, CMOs and agencies have used it. Never advertised. Grown entirely by word of mouth.
“This is scarily good.”
Carolyn Laing — Managing Director, Future Factory
“This is phenomenal. Absolutely unbelievable.”
Sean Cornell — Founder, Wonderment
“I’ve used other GPTs before, but Talk To MIP™ is just another level.”
Rob Bootle — Brand and Design Consultant
Ideas Lab
Ideas that prove the point
Speculative ideas, campaign thoughts and creative experiments that show how a sharper idea can make brands easier to notice, remember and choose.
Partnerships that drive purchase
Speculative concepts that prove distinctiveness is a decision — not a budget.
What makes ideas stick
Simple breakdowns of the creative thinking behind campaigns people notice, remember and talk about.
Strategic experiments
Short, sharp tests that turn judgement into proof.
Next step
Send me what you’re working on.
Website, video, campaign, brand, pitch deck, AI content or messy idea. You do not need a perfect brief.
Send me the thing you are trying to make clearer, sharper or more memorable — and I will help you find the Eureka Moment it should be built around.