No One Buys Boring.
Mip Phillips is an Executive Creative Director, brand strategist and founder with more than 30 years of experience working with 400+ brands.
Creative direction, positioning, messaging and big ideas for businesses that need to be noticed, remembered and talked about.
You probably don’t need more marketing. You need a clearer idea.
Most marketing shouts. Few ideas stick. I help you cut through the noise with brave thinking, sharp strategy and creative that actually moves people.
Find the problem. Find the idea. Make it matter.
- Diagnose. Find the real problem underneath the noise.
- Ideate. Find the idea that gives the marketing a reason to exist.
- Disrupt. Make the idea distinctive enough to be noticed and remembered.
400+ brands. One belief: No One Buys Boring.
Selected creative and brand work includes experience with brands such as Guinness, Ford, Coca-Cola, Jack Daniel’s and DFS.
Senior creative judgement without the ego.
Three decades of creative leadership. Hundreds of brands. Thousands of ideas. I’m here to help you solve what matters and make it impossible to ignore.
Want to pressure-test the thinking first?
Try Talk To MIP – AI creative intelligence for pressure-testing positioning, messaging and big ideas before you spend money taking them to market.
What are you trying to solve?
If your positioning, marketing or creative idea needs clarity, a stronger direction or a bigger idea, tell me what’s not working.
