“It was our most successful campaign ever. This man is a genius.”
MIP PHILLIPS · EXECUTIVE CREATIVE DIRECTOR · BIG IDEAS
NO ONE BUYS BORING.
I help brands get noticed, remembered and chosen.
Positioning. Messaging. Brand. Creative direction. BIG IDEAS. AI. Thirty years of judgement focused on one question: what will make people care?
← the idea comes first.
30+Years of creative leadership.
400+Brands across categories.
ECDExecutive Creative Director experience.
Some of the brands I’ve helped →
THE BIT THAT MATTERS
YOU PROBABLY DON’T NEED MORE MARKETING.
YOU NEED A CLEARER IDEA.
Websites. Videos. Campaigns. Content. AI.
They’re tools.
They’re tools.
Most marketing fails before anyone makes anything. The decision underneath the work is unclear. I find the problem, find the idea and turn it into work that people notice, remember and act on.
SELECTED WORK
BIG IDEAS.
REAL RESULTS.
Six different problems. Six different creative answers. Click any project to see the thinking behind the work.
“Can we make it
less sensible?”
less sensible?”
“I had an idea.”
“Lift heavier.”
“Lift heavier.”
“Client said
make it pop.”
make it pop.”
INTERRUPT THE SERIOUS STUFF
BRAIN
BREAK.
Ideas rarely arrive when you stare harder at the problem. Brain Break is the odd little corner of the site for unexpected prompts, doodles and creative mischief.
WHAT I DO
FIND THE PROBLEM.
FIND THE IDEA.
MAKE IT WORK.
WHAT PEOPLE SAY
THE PROOF IS IN
WHAT CHANGES.
“Mip delivered cut-through creative and drove significant increases in both consumer leads and revenue.”
“He’s not just brimming with ideas, he’s also got the commercial nous to turn words and pictures into hard-earned pence and pounds.”
“Mip helped us win business right from the off. His energy and enthusiasm is highly infectious and he’s fantastic in front of clients.”
IDEAS LAB
IDEAS THAT
PROVE THE POINT.
Speculative ideas, experiments and creative provocations. Because sometimes the fastest way to show what you mean is to make the thing.
ABOUT MIP
30+ YEARS.
400+ BRANDS.
STILL CHASING THE BETTER IDEA.
I started with notebooks and instinct, became an Executive Creative Director and have spent more than three decades working out what makes people notice, feel and remember. The tools changed. The job didn’t.
It feels right.
That’s the problem.
Talk To MIP™ is AI-powered marketing and creative judgement that pressure-tests positioning, messaging, BIG IDEAS and business decisions before you spend money making the wrong thing bigger.
WHAT ARE YOU
TRYING TO FIX?
Let’s fix it. →
SEND ME WHAT YOU’RE WORKING ON →