BIG IDEA Marketing | Branding | AI
It feels right.
That is the problem.
Most marketing does not fail because it is badly executed. It fails because the decision is unclear.
Talk To MIP™ pressure-tests your thinking before it costs you. I create the BIG IDEA, positioning, and commercial shift that makes your brand easier to notice, remember, and choose.
What I do
Pick the outcome. I will build the direction.
When the idea is right, everything gets easier: strategy, creative, content, performance, and AI. I define the core direction, then we ship work that makes people notice – and choose.
BIG IDEA creation
The idea that drives demand
Platform ideas that organise every touchpoint. Clear, distinctive, and commercially sharp – built for attention, memory, and choice.
Brand creation and re-branding
Distinctiveness people can recognise
Positioning, messaging and identity that make your offer feel higher value – and your brand easier to pick in seconds.
Artificial intelligence
AI that pays back
Practical AI workflows that cut cost, increase output, and protect quality. No gimmicks. No generic prompts. Just leverage with judgement.
Results in action
Work you can scan fast
A few examples where one clear decision created cut-through, momentum, and commercial impact.
Brand creation
Pure Pom
Gen Z skincare built from scratch: ownable territory, scalable packaging system, and two strategic routes.
Featured case study
AJ Products
Case study
Awareness and demand
A BIG IDEA-led direction that improved cut-through and commercial performance.
What changed
I stopped chasing activity and locked the one decision that mattered: clearer positioning, a stronger core idea, and consistent activation. Less waste. More impact.
If you want the same outcome, start the right conversation and I will identify the single decision most likely to shift your results – and what to build next.
Trusted by global brands
Experience you can borrow
Three decades leading work across drinks, retail, media, tech, automotive and healthcare – building ideas people remember and campaigns that perform.
Testimonials
Work that actually moves businesses
“It was our most successful campaign ever. This man is a genius.”
Nikki J Owen – Founder, The Transformationalist, The Healing Hub“Mip delivered cut-through creative and drove significant increases in both consumer leads and revenue.”
Natalie Mead – Marketing and Products Director, propertyfinder.com“He’s not just brimming with ideas, he’s also got the commercial nous to turn words and pictures into hard-earned pence and pounds.”
Graham King – Chairman, Quick Thinking“Mip’s Benchmark Idea Process is exceptional. It helped us understand our business and drove clarity into our proposition.”
Richard Mossman – Co-Founder, Gracechurch FCP, The Colehouse Group“Mip made me rethink the way my business worked and how it was going to be easier to scale up.”
Andy Chantler – White & May“Mip helped us win business right from the off. His energy and enthusiasm is highly infectious and he’s fantastic in front of clients.”
John Kinder – Global Digital Director, Saatchi & Saatchi Worldwide
The decision comes before the execution.
Most founders and CMOs brief an agency before they have made the decision that matters. Talk To MIP™ fixes that.
It is a decision-first creative intelligence system, built on 30+ years of BIG IDEA thinking, that pressure-tests your marketing before you spend a penny on execution.
Not a chatbot. Not a prompt library. Something that asks the question underneath the question.
400+ founders and CMOs use it. Never advertised. Grown entirely by word of mouth.
“This is scarily good.”
Carolyn Laing – Managing Director, Future Factory
“This is phenomenal. Absolutely unbelievable.”
Sean Cornell – Founder, Wonderment
“I’ve used other GPTs before, but Talk To MIP™ is just another level.”
Rob Bootle – Brand and Design Consultant
Ideas Lab
How I think, in public
Partnerships that drive purchase
Speculative concepts that prove distinctiveness is a decision – not a budget.
BIG IDEA breakdowns
Why certain campaigns stick, travel, and sell – and why most do not.
Strategic experiments
Short, sharp tests that turn judgement into proof.
Quick answers
Ask my AI Assistant
Quick answers on BIG IDEAS, branding or AI – with links to the right page. Built on my thinking, not generic templates.
Next step
One conversation. One idea. Everything changes.
Start the right conversation and I will diagnose the biggest decision holding your marketing back – then map the fastest path to a BIG IDEA-led direction you can ship.