Talk to MIP – BIG IDEAS • Branding • Marketing • AI

Ask the questions that actually matter. Get clear, senior-level judgement – not generic AI answers. Built from 30+ years across 400+ brands.

Try Talk To MIP in ChatGPT Use the on-site helper How to get the best answers

Talk To MIP in ChatGPT is the full experience. The on-site helper is a lightweight guide for quick questions and signposting.

Start with one of these
Why isn’t our marketing converting?
Here’s what we sell, who we sell to, and what we’ve tried. Tip: include your price point and sales cycle.
Do we need a rebrand – or a BIG IDEA?
Here’s our current positioning and what’s not working. Tip: share your top 3 competitors.
What should we focus on this quarter?
Here are our goals, constraints, and what we can realistically ship. Tip: mention budget and internal resource.
What is the one message we should own?
Here’s our offer and why customers choose us today. Tip: include your best-performing channel.
One real question. A bit of context. No fluff.

Built on judgement – not prompts

Talk To MIP is built on how I think as an Executive Creative Director: commercial first, creatively brave, and obsessed with what people actually remember.

Built for
Founders, CEOs, marketing leaders
Decisions with real commercial weight – not theory and prompts.
Best at
Clarity, positioning, BIG IDEAS
Pressure-testing, sharp messaging, and what to do next.
How to win with it
Reality in. Judgement out.
The more real your inputs, the more useful the outputs.

What people are saying

Three quick reactions from real users. These are the results you want: clarity, better ideas, and better decisions.

“

I cannot quite believe that Mip Phillips has put so much of his skill and expertise into this phenomenal GPT. I am keen on AI as a tool anyway but it really comes into its own when it blends with a creative mind such as Mip’s.

I tried it with my own business and it was a game-changer. Every entrepreneur will benefit from it, every marketer needs it. This is incredible.

Jax Southam
Founder, The Awakened Realm
“

This is scarily good! I tested it with my side hustle and asked for Big Ideas and I got a top agency-level response from my two-line definition of my business.

Strong headline insight and three great territories all laddering to what I am offering. Well worth giving this a shot.

Carolyn Laing
Experienced Agency Leader and Growth Evangelist
“

I have tried this and it is awesome. I typed my idea in and it gave me loads of ideas, and also gave me a PDF on the process and allowed me to save it.

Robert Deans
Founder
“

Want better outputs? Give it better inputs. I used it to tighten positioning and it immediately showed what to cut, what to keep, and what to say instead.

Founder
Marketing Agency

When you need Mip’s judgement

Talk To MIP helps you think clearer. When the decision is commercially important – positioning, spend, messaging, or a BIG IDEA you want to bet on – that is when we do it properly together.

Ask Talk To MIP first Book a Marketing Accelerator Call

Simple rule: use Talk To MIP for clarity. Book a call for decisions.

How to get the best answers

Talk To MIP works best when you give it enough reality to think with. Use this format: Context – what you sell, who you sell to, what you have tried. Constraint – budget, time, resource, channel. Question – one clear thing you want answered.

Frequently Asked Questions

What is the difference between Talk To MIP and the on-site helper?

Talk To MIP in ChatGPT is the full strategic thinking engine. The on-site helper is a lightweight guide designed for quick questions and signposting. If your question matters, Talk To MIP is where the real judgement lives.

Do I need a ChatGPT account?

No. You can use the on-site helper without a ChatGPT account. If you already use ChatGPT, Talk To MIP there is faster and gives significantly deeper answers.

What topics can I ask about?

BIG IDEAS • branding • marketing strategy • buyer journeys • practical AI for marketing.

What if I want personalised help for my business?

Start with Talk To MIP. If you want Mip’s judgement on your real situation, book a Marketing Accelerator Call. You will leave with clarity on the biggest marketing leak – and what to do next.