ROUTE A – POMOLOGY
A disciplined retail system with an ownable language platform combining skincare credibility, pomegranate energy and scalable packaging architecture.
CASE STUDY – PURE POM
ONE BRAND.
TWO VERY
DIFFERENT FUTURES.
Pure Pom needed a Gen Z skincare brand that could stand out in a saturated category and scale across a full product range.
I created the brand strategy, packaging architecture and two distinct creative territories – including Pomology, an ownable platform combining skin science with the energy of pomegranate.
2 ROUTES
Two strategic brand territories
12+ SKUS
Scalable packaging architecture
POMOLOGY
Ownable BIG IDEA and language system
THE CHALLENGE
BUILD A BRAND
GEN Z WOULD NOTICE.
The skincare category is crowded with polished packaging, familiar ingredient stories and brands competing for the same social attention.
Pure Pom needed more than attractive packaging. It needed an ownable territory, a clear product architecture and a visual system that could scale across a growing range without losing recognition.
The founder also wanted to explore more than one creative direction, so the brief became bigger: create two genuinely different brand futures rather than superficial variations of the same idea.
The job was not to decorate a skincare range. It was to create a brand world people could recognise and want to join. ->
THE BIG IDEA
GIVE THE BRAND
ITS OWN LANGUAGE.
POMOLOGY.
Pomology combines the science of skin with the natural energy of pomegranate. It creates a distinctive verbal and visual territory that can stretch across products, content and future brand communications.
THE PACKAGING SYSTEM
BUILT TO SCALE.
BUILT TO BE SPOTTED.
Range colours support fast selection while the structure stays consistent across every SKU. The result is a system designed for recognition, clarity and shelf stand-out.
Refill pouch – yellow
Refill pouch – green
Face wash
Gentle Glow
Moisturiser – green
Moisturiser – orange
Face mask
Clay face mask
Eye mask
Facial oil
Radiance booster
Logo with product
THE BRAND SYSTEM
MORE THAN
PACKAGING.
The system was designed to work beyond the product itself – from brand line and logo to merch, social avatars and lifestyle touchpoints.
TWO STRATEGIC ROUTES
TWO WAYS
TO GROW.
Rather than create a cosmetic variation, I developed two genuinely different strategic territories for the founder to evaluate.
ROUTE B – CULTURE-LED BADGE
A bolder, edgier territory built around emblem recognition, community energy and social-avatar strength.
BADGE IDENTITY
A visual route designed to feel more cultural and expressive while staying coherent enough to become a recognisable brand system.
CAMPAIGN EXPRESSION
The second route was extended into communication territory to show how the brand could behave beyond pack.
THE OUTCOME
TWO COMPLETE
BRAND FUTURES.
01
An ownable platform
Pomology created a distinctive strategic and creative territory for the brand.
02
A scalable retail system
The packaging architecture was built to expand across a broad product range while staying recognisable.
03
A second route with a different ambition
The culture-led badge identity gave the founder a genuinely different strategic option rather than a minor design variation.
04
Launch-ready brand system
This was a paid client project. The founder has currently put the launch on hold, and the work is shared here with her permission.
WHAT I DID
FROM STRATEGY
TO THE WHOLE BRAND.
BRAND STRATEGY
Defined the territory, audience relevance and strategic role of the brand.
BIG IDEA
Created Pomology as an ownable platform and language system.
PACKAGING
Built the scalable packaging architecture across the product range.
CREATIVE ROUTES
Developed two distinct brand territories aligned to different growth ambitions.
NEXT
NEED A BRAND
WITH SOMEWHERE
TO GO?
Bring me the product, the audience and the ambition. I can create the positioning, BIG IDEA, identity and system that gives the brand room to grow.
Pure Pom was a paid client project created by Mip Phillips. The founder has currently put the launch on hold and has given permission for the work to be shared as a case study.