Services

Brand creation & re-branding

I create brands that are remembered, chosen and bought – with distinctive assets, a clear promise and a BIG IDEA that threads through every touchpoint.

Watch how great branding builds trust, consistency and sales.

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400+
brands worked on
30+ yrs
creative leadership
Idea-to-rollout
end-to-end delivery
Brisks branding hero image - brand creation and re-branding
Why this matters

Make your brand unavoidable – and unmistakable

Most brands look and sound the same. I build memory structures – language, visuals and behaviours – so your brand is recognised in seconds and chosen more often.

Distinctive by design

Logos are not brands. I build the promise, the voice and the devices that make you impossible to miss.

Idea-led system

Everything ladders to a single BIG IDEA – a thread that travels across your site, ads, retail and socials.

Built to scale

Clear guidelines, repeatable formats and toolkits that help your team move fast without diluting the brand.

Exactly what you get

The deliverables

  • Brand platform – promise, values and proof points.
  • Distinctive assets – logo refinements, type, colour, motifs and behaviours.
  • Messaging kit – elevator pitch, website copy blocks and post formats.
  • Rollout plan – 90-day priorities, quick wins and a simple test plan.
Who it’s for

CEOs, Founders, Marketing Directors and product teams

When you need to stand out fast, refresh an out-of-date brand, or launch something new with momentum.

How I’ll do it

From clarity to cut-through in three steps

1

Clarify

I distil the promise, category codes and audience triggers.

2

Create

I develop territories and distinctive assets that express your brand.

3

Prove

I package the platform and guide the first 90-day rollout.

What clients say

“Mip’s Benchmark Idea Process is exceptional. It helped us to understand our business and drove clarity into our proposition. Mip created our brand idea, branding and website and offers continued advice on Google ranking and social media best practice.”

Richard Mossman – Co-Founder, Gracechurch FCP

FAQs

Yes – I focus on high-leverage assets and behaviours that shift perception fast.

Yes – I lead creative and work directly with your team or trusted partners to ensure consistency across every channel.

Next step

Ready to refresh or build from zero?

Let’s create a brand that is distinctive, consistent and built to convert.