The Transformationalist
Digital campaign to drive awareness and sales.
The Transformationalist helps CEOs become the best leaders they can be. I created a digital campaign with a bold BIG IDEA to cut through and convert.
Inbound Lift
Nikki reported a significant increase in inbound enquiries within weeks of launch. She called it her most successful campaign ever.
Multi-asset
Television-style video, innovative LinkedIn testimonials, and landing page.
BIG IDEA
Release Your Inner Extraordinary.
“Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever. This man is a genius.”
Nikki J Owen – Founder, The Transformationalist.
Problem
Low to no online visibility – difficulty communicating core value – unclear positioning.
Audience
CEOs and senior leaders seeking transformational leadership impact.
Brief
Design a digital campaign to drive awareness and sales.
Insight
Leaders respond to clear, emotive language that reflects their ambition – and proof that change is possible.
Idea
Release Your Inner Extraordinary – a motivating platform that unlocks action.
Execution
Television-style video, never-before-seen LinkedIn video testimonials, and a high-converting landing page. Rather than static text quotes, I created short-form video testimonials designed natively for LinkedIn, a format rarely used for service brands at the time, which drove organic reach and credibility simultaneously.
Channels
LinkedIn, website landing page, and targeted digital seeding.
Tone
Bold, human, and aspirational – grounded in credibility and momentum.
Result
Nikki reported a significant increase in inbound enquiries within weeks of launch. She called it her most successful campaign ever.
What it shows
Big ideas win when paired with smart execution and a clear path to conversion.
