Mip Phillips - Fit page portrait

Are we a good fit?

This page is a filter. If you want clear direction, fast progress, and work that gets remembered and chosen – we will get on well. If you want consensus theatre, endless rounds, or “nice” marketing – we will not.

Best fit

Leaders I work best with

  • Founders, CEOs and marketing leads who can decide and move.
  • Brands that need a single direction, not more activity.
  • Teams that want distinctiveness, not templates.
  • Commercial goals that are measurable – demand, sales, pipeline, or brand lift.
  • Lean teams that value clarity, standards, and speed.
  • UK and international.

If you are an agency: I plug in as senior creative leadership on pitches, platforms, and delivery standards.

Probably not

Not a fit if you want

  • Slow committee decisions and endless stakeholder rounds.
  • “Just ads” without a brand idea or strategic spine.
  • Generic output that could belong to anyone.
  • Cheap execution without thinking.
  • Busywork disguised as strategy.

I do not do fluff. I do direction, standards, and work that performs.

Ways to work together

Pick the entry point that matches where you are. The goal is always the same: land the right decision, then ship.

Start here

Discovery call – free

15 minutes. We identify the real bottleneck and decide the smartest next move.

Focused session

Marketing Accelerator – £95

40 minutes on one priority: message, offer, direction, or next-step execution. You leave with actions you can run tomorrow.

Deep work

Deep Dive – POA

A sharper plan, creative routes, and a 90-day roadmap built around BIG IDEAS, branding and practical AI.

Ongoing

Fractional ECD – Creative leadership

Senior creative leadership on a retainer: direction, idea development, standards, and delivery guardrails as you scale.

Ready to go if you have

  • A product or service that works – even if the story needs sharpening.
  • One clear commercial goal for the next 90 days.
  • Access to the decision-makers.
  • Willingness to test, learn, and move fast.

Think we’re a good fit?

Start with a free discovery call – or use the 5-step finder to diagnose your marketing in minutes.