Mip Phillips experience hero image

Creative leadership

Proven at scale. Built for pressure.

I have led creative work for over three decades – across 400+ brands – from platform ideas to branding systems. The pattern is consistent: when the decision is clear, the work gets sharper, faster, and more commercially effective.

30+ yearsCreative leadership
400+ brandsCross-category depth
BIG IDEA-ledPlatforms that travel
AI with standardsSpeed without dilution

Career timeline

30+ Years. 400+ Brands. One Belief.

Mip Phillips Creative Marketing (2024-present) | Habilis – The Ideas Agency (2020-2024) | Good Vibrations Agency (2012-2017): built to 13 retained clients within six months | Zest The Agency (2009-2011): reduced account handling time and costs by 20% | Golley Slater Media (2007-2009): helped secure £1M+ in new business within first three months | Delaney Lund Knox Warren and Partners (2005-2007).

Brands I have led work for

Drinks, retail, media, tech, automotive, finance and healthcare. Always the same job: raise the standard, land the direction, and make the work perform.

Guinness Hofmeister Coca-Cola O2 Jack Daniel's Budweiser Evian Strongbow Walkers Canon Diet Coke Tesco Volvic Johnnie Walker Malibu Courvoisier

Media, Entertainment & Culture

Sky Sony Nintendo BBC Worldwide The Times Capital Radio Electronic Arts English Heritage Fulham Football Club

Retail & FMCG

DFS eBay TK Maxx The Body Shop Wall's Ice Cream Yahoo

Automotive & Transport

Ford Land Rover Renault Vauxhall Transport for London TNT Express Image Design Custom

Technology & Financial Services

Dell Technologies Halifax British Gas

Health & Pharma

Clarityn Johnson and Johnson Alliance Unichem

What clients say

Creatively Mip was a breath of fresh air and not only delivered cut through and compelling creative, but also clearly understood the commercial objectives resulting in significant increases in both consumer leads and revenue from agents.

Natalie Mead – Marketing and Products Director, propertyfinder.com

Mip has a fantastic way of bringing innovative ideas to the table with great strategic advice about how to implement them for your business.

Theresa Cientanni – Director of Communications, Lecente

Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever. This man is a genius.

Nikki J Owen – Founder, The Transformationalist

Mip has a rare ability to cut through noise and land on what actually works.

Simon Thomas – Marketing Lead

This is scarily good.

Ad agency owner – on Talk To MIP

If your marketing is forgettable, that’s not a budget problem. It’s an idea problem. Let’s fix it.