Creatively Mip was a breath of fresh air and not only delivered cut through and compelling creative, but also clearly understood the commercial objectives resulting in significant increases in both consumer leads and revenue from agents.
Creative leadership
Proven at scale. Built for pressure.
I have led creative work for over three decades – across 400+ brands – from platform ideas to branding systems. The pattern is consistent: when the decision is clear, the work gets sharper, faster, and more commercially effective.
Career timeline
30+ Years. 400+ Brands. One Belief.
Mip Phillips Creative Marketing (2024-present) | Habilis – The Ideas Agency (2020-2024) | Good Vibrations Agency (2012-2017): built to 13 retained clients within six months | Zest The Agency (2009-2011): reduced account handling time and costs by 20% | Golley Slater Media (2007-2009): helped secure £1M+ in new business within first three months | Delaney Lund Knox Warren and Partners (2005-2007).
Brands I have led work for
Drinks, retail, media, tech, automotive, finance and healthcare. Always the same job: raise the standard, land the direction, and make the work perform.
Media, Entertainment & Culture
Retail & FMCG
Automotive & Transport
Technology & Financial Services
Health & Pharma
What clients say
Mip has a fantastic way of bringing innovative ideas to the table with great strategic advice about how to implement them for your business.
Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever. This man is a genius.
Mip has a rare ability to cut through noise and land on what actually works.
This is scarily good.
