Category: BIG IDEA

Introducing Talk to MIP – World-Class Creative Intelligence for BIG IDEAS, Branding, Marketing and AI

Introducing Talk to MIP – World-Class Creative Intelligence for BIG IDEAS, Branding, Marketing and AI
For the past few months, I’ve been working on something I’ve wanted to build for years – a way to scale my creative brain.
A tool that gives founders, CEOs and marketing teams instant access to the same level of strategic thinking I’ve used across 400+ brands.
Today, it’s finally here.

Talk to MIP – my own Custom GPT – is now live inside ChatGPT-5.
A creative intelligence designed to think like I do, answer like I do, and solve marketing problems with the same clarity, boldness and practicality I use with my clients every day.

And if you want stronger marketing, bigger ideas, or a clearer strategy… this will change everything.

Why I Built Talk to MIP:
Most businesses struggle with marketing not because they lack tools – but because they lack clarity.
Marketing becomes guesswork.
Budgets get spread too thin.
Ideas sound the same as everyone else’s.
Campaigns become forgettable.

I wanted to fix that.

Talk to MIP includes:
25 years of creative direction
400+ brands
Global campaigns
Behavioural insight
Branding, BIG IDEA strategy and modern AI thinking
…into a single, creative problem-solving engine you can access 24/7.

This isn’t generic AI marketing advice.
It’s trained through my frameworks, my process, my philosophy, and decades of real-world experience.

What Talk to MIP Can Do for You:
Whether you’re a Founder, CEO, Marketing Director or part of a growing team, this Custom GPT gives you a competitive edge by helping you:

1. Build clearer marketing
Get no-nonsense advice on strategy, positioning, messaging, buyer journeys and brand structure.

2. Create BIG IDEAS
Ask it to help you:
Develop creative campaigns.
Turn insights into ideas.
Create storylines.
Stand out in competitive markets.
It will push you beyond “safe” thinking – because safe never sells.

3. Improve your branding
Talk to MIP can refine your narrative, evolve your tone of voice, simplify your value proposition and help you build a brand that people actually remember.

4. Use AI properly
If you want to use AI to automate, scale, ideate or grow – but don’t know where to start – Talk to MIP walks you through it step-by-step.

5. Fix your marketing leaks:
It helps you see what’s broken.
Messaging that doesn’t convert.
Weak brand awareness.
Bland creative.
Over-complicated funnels.
Audience confusion.
And tells you exactly what to do next.

What Makes It Different:
Most marketing AIs are:
Overcomplicated.
Generic.
Surface level.
Avoid strong opinions.

Talk to MIP is the opposite.
It is direct, strategic and creative.
It gives you the clarity you need, tells you the truth, and gives you the thinking you can use immediately.

It’s not a chatbot.
It’s a creative partner.

Who It’s Built For:
This Custom GPT was created for:
Founders who want faster clarity.
CEOs who need sharper differentiation.
Marketing Directors who want stronger ideas.
Creative teams who need world-class thinking.
Startups trying to stand out.
Established brands needing to modernise.
Agencies wanting a competitive creative edge.
If standing out matters to you – this is for you.

Why It Matters Today:
We’re entering a new era.
AI is levelling the playing field.
Brands that adapt will dominate.
Brands that don’t will fade.
Consumer attention is harder to earn.
Marketing costs are rising.
Creativity is the only competitive advantage that lasts.
Talk to MIP gives you that advantage on demand.

How to Start Using Talk to MIP:
To use the GPT all you need to do is:
Open ChatGPT-5.
Click ‘Explore’.
Search ‘Talk to MIP’ in the GPT Store.
Start asking it questions about marketing, branding, BIG IDEAS or AI.
Use it to plan your next campaign, refine your brand or generate ideas
Review it in the Store so more people can discover it.
(Open the conversation → click the dropdown next to the GPT name → select “Review GPT”.)

This Is Only the Beginning
Over the coming weeks, I’ll be:
Adding new capabilities.
Integrating more of my frameworks.
Building out marketing actions.
Enhancing BIG IDEA generation.
Releasing Pro Guides directly through the GPT.
And expanding the strategic AI tools inside it.
This will become the world’s go-to GPT for creative marketing intelligence.

Final Thoughts
I’ve poured decades of knowledge into this.
If you’ve ever wished you could get fast, clear answers about your marketing – without fluff, jargon or confusion – Talk to MIP is built for you.
If you want marketing that stands out — start here.
👉 Launch Talk to MIP in ChatGPT now

And if you want help building your brand, creating a BIG IDEA or fixing your marketing, you can book a call with me directly.
BIG IDEA Marketing | Branding | AI

Why Most Marketing Fails (and How to Fix Yours) | Mip Phillips

Why Most Marketing Fails (and How to Fix Yours) | Mip Phillips

Every business owner knows the feeling.
You invest in marketing – the social posts, the ads, the campaigns – but the results don’t match the spend.
The truth is simple: most marketing fails not because of the budget, but because it lacks a BIG IDEA – the clear, consistent thread that connects your brand, message, and customer experience.
Marketing without a BIG IDEA is like shouting into a storm. You’re making noise, not impact.

1. The Real Reason Marketing Fails
Most marketing underperforms because it’s built on activity, not strategy.
Businesses mistake “doing more” for “achieving more.” They chase trends, copy competitors, and spread budgets across too many channels – hoping something will stick.
But the goal isn’t to be everywhere.
It’s to be remembered.
A strong marketing strategy starts with focus – understanding who your customer is, what they care about, and what your brand truly stands for. From that clarity comes the BIG IDEA – the unifying concept that makes your marketing distinctive and consistent.
Without it, every campaign becomes a one-off, disconnected from the bigger picture.
Learn more about how I help businesses create stronger strategies on my About me page.

2. The Myth: “Marketing Is About Being Everywhere”
It’s one of the most common misconceptions in business – the belief that more visibility automatically means more success.
But saturation isn’t strategy.
Attention doesn’t equal impact.
Marketing works when everything aligns around a single, emotionally powerful idea that your audience instantly connects with. That’s what creates memory, meaning, and momentum.
When a brand tells one story across every channel – and tells it well – people don’t just notice it. They remember it.
If you want your brand to stand out and be remembered, explore my Brand Creation and Rebranding services.

3. The Fix: Build From a BIG IDEA
A BIG IDEA is more than a creative concept.
It’s a strategic foundation – a simple, powerful thought that defines how your brand looks, sounds, and behaves across every touchpoint.
It’s what separates marketing that’s instantly recognisable from marketing that’s instantly forgotten.
When I work with clients, we start by identifying that central idea – the emotional and strategic core that everything else builds around.
You can see how this works in action on my BIG IDEA Creation page.

4. The Proof: AJ Products
When AJ Products came to me, their marketing was consistent in activity but inconsistent in message. They were promoting great products, but there was no unifying story connecting it all together.
We developed a BIG IDEA that made their brand memorable – aligning the emotional benefit of their products (comfort, wellbeing, productivity) with the tangible result – a better working environment.
The shift was immediate.
Campaign engagement grew. Awareness rose. And, most importantly, the brand became something people recognised and talked about – not just another name in the office furniture market.
That’s what a BIG IDEA does.
It transforms ordinary marketing into something that lives in the customer’s mind long after the campaign ends.
Read the full story in the AJ Products Case Study.

5. The Payoff: Marketing That Works
When your marketing starts with a BIG IDEA, everything changes:
Your brand becomes clearer.
Your budget works harder.
Your audience connects emotionally, not just rationally.
Your message feels consistent, credible, and compelling.
The best marketing isn’t about pushing products.
It’s about creating meaning.
When you give people something to believe in, they’ll give you their attention – and their loyalty.
If you want to see how I’ve helped brands like Guinness, Volvic, and Halifax create that emotional connection, explore my Work page.

6. How to Fix Your Marketing
If your marketing feels like it’s missing something, it probably is – a BIG IDEA that unites everything you do.
That’s where I come in.
With over 25 years of experience helping brands like Guinness, Volvic, Halifax, and AJ Products, I help businesses turn scattered marketing into memorable brands with clear, profitable direction.
Let’s find your BIG IDEA – and make your marketing work harder, smarter, and more effectively.

Ready to Fix Your Marketing?
Book your free 15-minute Discovery Call to identify what’s holding your marketing back – and what you can do about it.
👉 Book your call here.
Or contact me directly at Mip Phillips Creative Marketing to start building a strategy that gets remembered.

BIG IDEA Marketing Services – Stand Out, Spark Conversations, Drive Sales

BIG IDEA Marketing Services | Mip Phillips Creative Marketing

BIG IDEA Marketing Services That Help Your Brand Stand Out and Drive Sales

Most marketing blends into the background. That’s why I focus on creating BIG IDEAS — central, memorable concepts that cut through the noise, spark conversations, and convert attention into sales.

For over 30 years I’ve helped businesses move away from fragmented campaigns and towards powerful, idea-led marketing that delivers long-term impact. Learn more about me on the About Me page.

Why BIG IDEAS Matter

Marketing is crowded. Customers are hit with thousands of messages every day. A BIG IDEA gives your brand a clear, consistent story that sticks in people’s minds and connects across all channels.

It’s not just about looking creative. It’s about creating a unifying idea that:

  • Captures attention in seconds
  • Stays in memory long after the campaign ends
  • Links directly to your brand’s values and benefits
  • Drives measurable sales and growth

Great branding supports this. See my Branding Services to understand how the right foundations make BIG IDEAS even more effective.

What I Deliver with BIG IDEA Marketing Services

  • BIG IDEA Discovery: I work with you to uncover the insight, story, and emotion that will capture your audience’s imagination.
  • Creative Campaign Concepts: Turning the BIG IDEA into multi-channel campaigns — social, video, PR, events, advertising and more.
  • AI-Enhanced Execution: Using tools like ChatGPT and image/video generators to scale creative assets faster and more efficiently.
  • Integrated Strategy: Aligning the BIG IDEA with your sales funnel and customer journey for maximum ROI.
  • Measurement & Optimisation: Helping you track impact and evolve the idea for sustained growth.

Read what clients say about working with me on the Testimonials page.

BIG IDEAS + Branding + AI = Competitive Advantage

Too often, marketing campaigns feel like one-offs. A BIG IDEA works as a **strategic thread** that runs across your marketing channels — advertising, PR, digital, events, even packaging.

When combined with strong branding and smart AI services, BIG IDEAS don’t just grab attention — they build a memorable brand that sells more effectively.

Who My BIG IDEA Marketing Services Are For

  • CEOs and Founders: Who want their business to stand out and become memorable
  • Marketing Directors: Who need their budgets to work harder and want campaigns that have real impact
  • Challenger Brands: Who want to disrupt their category with fresh, bold thinking
  • Established Brands: Looking for fresh energy and a powerful idea to reignite growth

How BIG IDEA Marketing Drives Results

  • Focus: Unites all marketing under one powerful concept
  • Efficiency: Makes every pound spent work harder across channels
  • Memory: Embeds your brand in the audience’s mind
  • Conversion: Inspires customers to take action and buy
  • Longevity: Builds brand equity that keeps paying back over time

My Process for Delivering BIG IDEAS

  • Discovery: I audit your brand, market, and competitors to identify gaps and opportunities
  • Insight & Strategy: I uncover what motivates your ideal customers and how to align with them
  • Idea Creation: I craft a standout BIG IDEA that embodies your brand’s promise and drives campaigns
  • Execution: I help you bring the idea to life across key marketing channels
  • Measurement: I track performance and refine the idea for ongoing success

Ready to Create a BIG IDEA That Sells?

If you want your marketing to cut through the noise and deliver real results, it’s time to work with me on your BIG IDEA.

📞 Book a 20-minute call
📩 Or download my Pro Guides to start exploring how BIG IDEA thinking can transform your marketing.
💬 Read what my clients say in Testimonials to see the impact I’ve delivered for others.

Branding Agency in Kent – Build a Brand That People Remember

Branding Agency in Kent | Mip Phillips Creative Marketing

Branding Agency in Kent — Build a Brand That People Remember

If you’re searching for a branding agency in Kent that helps you stand out, not just fit in, you’re in the right place.

At Mip Phillips Creative Marketing, I blend bold creativity, smart strategy, and the power of AI to help Kent businesses (and global brands) cut through the noise, connect with the right customers, and convert attention into sales.

Why Choose a Branding Agency in Kent

Local Insight, Global Standards

I know Kent. From Tunbridge Wells to Canterbury, I understand the local business scene. But I also bring three decades of experience working with 400+ brands worldwide — so your brand benefits from both local insight and world-class standards.

Strategy Before Design

A logo isn’t a brand. A brand is a promise of value. I start by clarifying your story, positioning, and message — so every creative decision is tied to real business goals. If you’d like to see how I approach this, visit my Branding Services page.

AI-Driven Branding Innovation

I use the latest AI tools to streamline creative development, test concepts, and produce content at scale. This means you save time, reduce costs, and move faster — without compromising quality.

Proven Experience with 400+ Brands

From Guinness to Walkers to startups in Kent, I’ve spent 30 years building brands that spark conversations and drive sales. Take a look at my Testimonials to see what my clients say about working with me.

What I Do: Branding Services

  • Brand Strategy & Positioning: Purpose, story, values, tone of voice
  • Visual Identity: Logo, colour palettes, typography, brand guidelines
  • Messaging Framework: Taglines, key messaging, campaign copy
  • Creative Campaign Concepts: BIG IDEAS that travel across channels
  • AI-Enhanced Marketing: Smarter content, lower costs, higher impact
  • Ongoing Brand Support: Keep your brand fresh, consistent and relevant

BIG IDEAS That Build Bold Brands

My core difference? I don’t just create visuals — I create BIG IDEAS.

These are central creative concepts that run through all your marketing channels, making your brand unforgettable and your marketing more efficient.

A BIG IDEA acts like a thread that ties everything together — from ads to social to events — so your brand sticks in people’s minds.

Why Kent Businesses Choose to Work with Me

  • Founder-Led Expertise: You work directly with me, not just an account manager
  • Proven Track Record: 30 years of results across 400+ brands
  • Future-Ready Approach: Branding that leverages AI and emerging tools
  • Results-Focused: Creativity that drives customer acquisition and revenue
  • Local & Accessible: Based in Kent with a global outlook

How Branding Drives ROI

A strong brand is one of the best investments a business can make:

  • Cuts Through the Noise: More visibility and attention in a crowded market
  • Builds Trust: Professional, consistent branding increases credibility
  • Drives Demand: Customers buy brands they recognise and feel connected to
  • Increases Pricing Power: Strong brands reduce reliance on discounts
  • Boosts Marketing Efficiency: Every pound spent on ads works harder

How to Work with My Branding Agency in Kent

My Process:

  • Discovery & Audit: I review your current brand and market
  • Strategy: I define your position, values, and key messages
  • Creative Identity: I build your visual brand and messaging toolkit
  • Launch: I help you activate your brand across key channels
  • Support: I ensure your brand stays relevant as you grow

Ready to Elevate Your Brand?

Whether you’re a Kent-based startup or an established business needing a rebrand, I can help you stand out and drive results. For more on my approach and background, visit About Me.

📞 Book a 20-minute call
📩 Or download my free Pro Guides to see how smart branding transforms marketing ROI.
💬 Read what my clients say in Testimonials and see the impact of working with me.