About

Hi – I’m Mip Phillips.

I create BIG IDEAS for marketing, branding and AI that get brands remembered – and chosen. I create one powerful BIG IDEA for your brand and translate it into a system that slices through the noise, scales across every channel – and drives results.

Mip Phillips - portrait

Trusted for ideas that travel

400+ brands
30+ years – ECD
Idea-to-execution
What I’m known for

Clarity, creativity and speed

BIG IDEAS that travel

I create platform ideas that thread through every touchpoint – recognised in seconds and built to convert.

Founder-led creative

I lead strategy and execution myself – no hand-offs, no dilution, no delays.

AI that pays back

I design practical AI workflows that increase leads, reduce costs and ship faster – creating powerful, AI-driven marketing that slices through the noise, sparks conversation and drives results.

My story

From notebooks to AI – the idea has always led

I started on a beach with a notebook – sketching lines that made people feel something. That curiosity turned into a career in London, where I became an Executive Creative Director and led work across 400+ brands – from Guinness and Halifax to Volvic and Vauxhall. I learned how to turn pressure into clarity and ideas into outcomes.

The winning ideas all share one thing – they travel. One powerful idea threads through every touchpoint – site, social, retail, press, out of home – so the brand is recognised in seconds and remembered when it matters. I build those ideas – distinctive, measurable and designed to convert.

I utilise AI to fuse my craft, creating powerful AI adverts, videos and marketing that gets attention and results. I design practical systems that help teams move fast, prove value in 30 days and scale what works. It’s still the same discipline – the promise, the idea and what people remember – delivered with the speed and precision modern marketing demands.

How I think

The principles I work by

Don’t do boring – the world ignores it.
One idea – every channel.
Brand is a promise – not a logo.
AI is a force multiplier – not a replacement for ideas.
Make it measurable – test fast, scale what works.
Design for recall – distinct language, visuals and behaviours.
What I do

Services

Selected results

See ideas in the wild

What clients say

Proof from people I’ve helped

“Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever.”

Nikki J Owen – Founder, The Transformationalist

FAQs

Answers to common questions

Yes – I lead creative across web, paid, content and retail, working with your team or my trusted partners.

Most clients see meaningful gains inside 30 days – because I focus on high-impact work and simple, measurable tests.

We identify your biggest opportunity – then I outline a clear plan for the next 90 days so we can move fast.

Next step

Want a BIG IDEA that actually sells?

Let me pressure-test your current marketing and map the fastest path to a platform that sticks.