About

I create BIG IDEAS that drive modern brands.

When brand and marketing lack a clear idea, execution gets busy and results get weaker. I create judgement-led BIG IDEAS, distinctive branding and practical AI systems that give marketing focus and make it work harder.

400+ brands
Experience that shapes judgement

Founder-led delivery
No hand-offs, no dilution

BIG IDEA-led
One idea leads everything

AI with standards
Speed without brand damage

Book a discovery call See my work

Judgement first. Automation second.

Idea clarity

BIG IDEA-led direction

Practical AI systems

What I’m known for

Clarity that moves things forward

Judgement-led direction

I pressure-test the problem, cut the noise, and land the decision that matters most.

BIG IDEAS that travel

I create platform ideas that scale across every touchpoint – so you are recognised in seconds and chosen when it counts.

AI that pays back

I build practical AI workflows that increase leads, reduce cost, and speed up delivery – without damaging your brand.

My story

The idea has always led – the tools just changed

I started with notebooks and instinct – learning what makes people notice, feel and remember. That turned into a career in London, where I became an Executive Creative Director and led work across 400+ brands – from Guinness and Halifax to Volvic and Vauxhall.

Over time I noticed a pattern: the work that wins is rarely the work with the biggest budget. It is the work with the clearest decision. One powerful idea – expressed consistently – makes every channel work harder.

Today, I bring the same discipline to modern marketing. I use BIG IDEAS, distinctive branding and AI systems to help teams move faster, prove value in 30 days, and scale what works. The goal stays the same – create something people remember, then make it commercially effective.

Explore The Ideas Lab

How I think

The principles I work by

The decision comes before the execution.

One idea – every channel.

Brand is a promise – not a logo.

Creativity is commercial leverage.

AI is a force multiplier – not a replacement for judgement.

Test fast, measure cleanly, scale what works.

What I do

Services

BIG IDEA Creation

I create a platform idea that threads through every touchpoint – so people remember you and act.

Brand creation and re-branding

I build distinctive brands – promise, voice and assets – so you stand out and sell more.

Artificial Intelligence

I design practical AI workflows and creative systems that increase leads, reduce costs and ship faster.

Selected results

See ideas in the wild

The Transformationalist

From proposition to platform – I built the idea and rolled it out across channels.

AJ Products

A retail-first idea that linked catalogue to content and drove direct response.

Volvic Touch of Fruit

From launch to leader – the platform made every touchpoint work harder.

What clients say

Proof from people I’ve worked with

“Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever.”

Nikki J Owen – Founder, The Transformationalist

FAQs

Answers to common questions

Do you execute as well as create?+

Yes – I lead creative across web, paid, content and retail, working with your team or my trusted partners.

How fast can I see results?+

Most clients see meaningful gains inside 30 days – because I focus on high-impact work and simple, measurable tests.

What happens on the first call?+

I identify the biggest decision that will unlock progress, then outline a clear plan for the next 90 days so we can move fast.

Next step

Ready for a BIG IDEA that moves things forward?

I will pressure-test your current marketing and map the fastest path to a BIG IDEA-led direction that sticks and sells.

See more work Book a discovery call