Category: Artificial Intelligence

Introducing Talk to MIP – World-Class Creative Intelligence for BIG IDEAS, Branding, Marketing and AI

Introducing Talk to MIP – World-Class Creative Intelligence for BIG IDEAS, Branding, Marketing and AI
For the past few months, I’ve been working on something I’ve wanted to build for years – a way to scale my creative brain.
A tool that gives founders, CEOs and marketing teams instant access to the same level of strategic thinking I’ve used across 400+ brands.
Today, it’s finally here.

Talk to MIP – my own Custom GPT – is now live inside ChatGPT-5.
A creative intelligence designed to think like I do, answer like I do, and solve marketing problems with the same clarity, boldness and practicality I use with my clients every day.

And if you want stronger marketing, bigger ideas, or a clearer strategy… this will change everything.

Why I Built Talk to MIP:
Most businesses struggle with marketing not because they lack tools – but because they lack clarity.
Marketing becomes guesswork.
Budgets get spread too thin.
Ideas sound the same as everyone else’s.
Campaigns become forgettable.

I wanted to fix that.

Talk to MIP includes:
25 years of creative direction
400+ brands
Global campaigns
Behavioural insight
Branding, BIG IDEA strategy and modern AI thinking
…into a single, creative problem-solving engine you can access 24/7.

This isn’t generic AI marketing advice.
It’s trained through my frameworks, my process, my philosophy, and decades of real-world experience.

What Talk to MIP Can Do for You:
Whether you’re a Founder, CEO, Marketing Director or part of a growing team, this Custom GPT gives you a competitive edge by helping you:

1. Build clearer marketing
Get no-nonsense advice on strategy, positioning, messaging, buyer journeys and brand structure.

2. Create BIG IDEAS
Ask it to help you:
Develop creative campaigns.
Turn insights into ideas.
Create storylines.
Stand out in competitive markets.
It will push you beyond “safe” thinking – because safe never sells.

3. Improve your branding
Talk to MIP can refine your narrative, evolve your tone of voice, simplify your value proposition and help you build a brand that people actually remember.

4. Use AI properly
If you want to use AI to automate, scale, ideate or grow – but don’t know where to start – Talk to MIP walks you through it step-by-step.

5. Fix your marketing leaks:
It helps you see what’s broken.
Messaging that doesn’t convert.
Weak brand awareness.
Bland creative.
Over-complicated funnels.
Audience confusion.
And tells you exactly what to do next.

What Makes It Different:
Most marketing AIs are:
Overcomplicated.
Generic.
Surface level.
Avoid strong opinions.

Talk to MIP is the opposite.
It is direct, strategic and creative.
It gives you the clarity you need, tells you the truth, and gives you the thinking you can use immediately.

It’s not a chatbot.
It’s a creative partner.

Who It’s Built For:
This Custom GPT was created for:
Founders who want faster clarity.
CEOs who need sharper differentiation.
Marketing Directors who want stronger ideas.
Creative teams who need world-class thinking.
Startups trying to stand out.
Established brands needing to modernise.
Agencies wanting a competitive creative edge.
If standing out matters to you – this is for you.

Why It Matters Today:
We’re entering a new era.
AI is levelling the playing field.
Brands that adapt will dominate.
Brands that don’t will fade.
Consumer attention is harder to earn.
Marketing costs are rising.
Creativity is the only competitive advantage that lasts.
Talk to MIP gives you that advantage on demand.

How to Start Using Talk to MIP:
To use the GPT all you need to do is:
Open ChatGPT-5.
Click ‘Explore’.
Search ‘Talk to MIP’ in the GPT Store.
Start asking it questions about marketing, branding, BIG IDEAS or AI.
Use it to plan your next campaign, refine your brand or generate ideas
Review it in the Store so more people can discover it.
(Open the conversation → click the dropdown next to the GPT name → select “Review GPT”.)

This Is Only the Beginning
Over the coming weeks, I’ll be:
Adding new capabilities.
Integrating more of my frameworks.
Building out marketing actions.
Enhancing BIG IDEA generation.
Releasing Pro Guides directly through the GPT.
And expanding the strategic AI tools inside it.
This will become the world’s go-to GPT for creative marketing intelligence.

Final Thoughts
I’ve poured decades of knowledge into this.
If you’ve ever wished you could get fast, clear answers about your marketing – without fluff, jargon or confusion – Talk to MIP is built for you.
If you want marketing that stands out — start here.
👉 Launch Talk to MIP in ChatGPT now

And if you want help building your brand, creating a BIG IDEA or fixing your marketing, you can book a call with me directly.
BIG IDEA Marketing | Branding | AI

AI Services for Business & Marketing — Work Smarter, Create Faster, Grow Faster

AI Services for Business & Marketing | Mip Phillips Creative Marketing

AI Services That Help Your Business Work Smarter, Create Faster, and Grow

AI isn’t the future. It’s already here. The real question is: are you using it to your advantage — or are you falling behind?

I help business leaders, marketers, and founders integrate AI into their branding, marketing, and operations so they can cut costs, speed up workflows, and scale creativity — without losing the human touch that makes brands memorable.

Learn more about what I offer on my AI Services page.

Why Choose My AI Services

Founder-Led, Hands-On Guidance

With over 30 years of experience in marketing and creating BIG IDEAS, I know how to use AI not just as a shiny tool but as a strategic advantage for your business.

Practical, Not Hype-Driven

There’s no mystery to AI. I make it practical and show you how to apply it to real business challenges — from content creation and customer journeys to campaign optimisation and lead generation.

Integrated with Creativity & Strategy

AI works best when guided by human insight. I combine branding strategy and creative direction with the latest AI tools to ensure outputs align with your brand’s positioning and deliver measurable results.

Ethical & Transparent

I always disclose how AI is used — and I teach teams how to integrate it responsibly.

What My AI Services Include

  • AI-Powered Content Creation: Copywriting, blogs, social posts, video scripts
  • Prompt Engineering for Teams: Training your people to ask AI the right questions for the right outputs
  • AI-Driven Campaign Optimisation: Using data insights to fine-tune messaging and media spend
  • Chatbot & Customer Experience Support: Smarter, automated interactions for leads and customer service
  • Visual & Creative AI Tools: Helping teams use image and video generators effectively
  • Workshops & Consulting: Bringing your team up to speed on practical AI use in marketing and business

Read more about my background on the About Me page.

BIG IDEAS + AI = An Unfair Advantage

Many businesses adopt AI as a shortcut. I use it as a force multiplier.

When combined with a BIG IDEA, AI helps brands become more memorable, more efficient, and more profitable.

I’ve helped businesses transform slow, manual workflows into agile, AI-assisted processes — without losing their creative edge.

Who My AI Services Are For

  • Founders & CEOs: Who want to future-proof their business and cut operational waste
  • Marketing Directors: Who need to make budgets work harder and campaigns land faster
  • Small Teams & Start-Ups: Who want to scale without ballooning costs
  • Brands Investing in Innovation: Who want to stay ahead of competitors

See what my clients say on the Testimonials page.

How AI Drives Business Growth

AI can transform your business when applied with strategy and purpose:

  • Efficiency: Automate repetitive tasks to free up time for high-value work
  • Cost Savings: Reduce spend on production, editing, and customer service
  • Speed to Market: Launch campaigns and content faster
  • Better Insights: Use data to understand what works and why
  • Enhanced Creativity: Free your team to focus on the ideas that move the needle

My Approach to Delivering AI Services

  • Discovery: I assess your current marketing, workflows, and gaps
  • Strategy: I design a practical AI integration plan that supports your goals
  • Implementation: I help deploy tools, set up processes, and train your team
  • Optimisation: I refine your AI use to improve outputs over time
  • Support: I keep you up to date with new tools, ensuring ongoing ROI

Ready to Start Using AI to Work Smarter?

If you want to take advantage of AI’s power without losing the creativity and strategy that drive real growth, I can help.

📞 Book a 20-minute call
📩 Or download my Pro Guides to start exploring how AI can change the way you work.
💬 Read what my clients say in Testimonials and see the impact of working with me.

Why Marketing & Advertising Agencies Need Freelance Creatives

    In today’s fast-paced marketing landscape, agencies face increasing pressure to deliver high-impact creative work on tight deadlines and shrinking budgets.

    The challenge? Keeping up with client demands while ensuring campaigns remain fresh, engaging, and results-driven.

    Read more… (Click the arrow.)

    The solution? Freelance creatives.

    Bringing in top-tier freelance talent gives agencies the flexibility to scale resources, introduce fresh ideas, and deliver standout creative work – without the overhead of full-time hires.

    The Benefits of Hiring a Freelance Creative
    Whether you need big ideas for a campaign, AI-powered marketing strategies, or a fresh take on branding, a skilled freelance creative can provide:

    1. BIG IDEAS, Not Just Ads
    Great campaigns don’t just look good – they drive action, spark conversations, and boost revenue. A freelance creative brings bold, innovative ideas that help brands stand out in a crowded market.

    2. Fast Turnarounds, No Fluff
    Freelancers operate without the bureaucracy and red tape that can slow down internal agency teams. Expect high-impact creative solutions that meet the brief and the deadline – without unnecessary delays.

    3. Plug & Play Expertise
    Need a pitch-winning concept, a brand refresh, or AI-driven marketing strategies? A seasoned freelance creative integrates seamlessly into agency workflows, providing instant value without long onboarding times.

    4. No Agency Overheads, Just Results
    Freelancers give agencies access to senior-level creative firepower without the costs of a full-time hire. This means more budget can go directly into producing great work rather than covering salaries and overheads.

    Who Benefits Most from Freelance Creatives?

    Freelance creatives provide immediate impact for:
    ✔ Overloaded agencies that need fresh creative thinking to keep up with client demands.
    ✔ Brands looking for campaigns that actually convert, not just look good on paper.
    ✔ Marketing teams struggling to cut through the noise in an increasingly competitive landscape.

    Why Now Is the Time to Harness Freelance Creativity
    With brands demanding more innovation, agencies needing greater agility, and AI reshaping the creative industry, there’s never been a better time to bring in expert freelance creatives.

    Whether it’s branding, AI-powered marketing, or the next BIG IDEA, a skilled freelancer can turn a standard campaign into an unforgettable one.

    📩 Looking to scale, adapt, and deliver exceptional creative work? It’s time to harness freelance creativity.

    Master ChatGPT: 10 Expert Tips to Craft Effective Prompts for Faster, Precise Responses

      Optimising how you interact with ChatGPT can significantly enhance your productivity. Whether you’re looking to improve engagement or streamline your queries, understanding the art of writing effective ChatGPT prompts is crucial. Here’s how to refine your skills and get accurate, swift responses from ChatGPT. Click the arrow to read more…

      1. Be Explicitly Specific


      When interacting with ChatGPT, specificity can dramatically improve the relevance and precision of your responses. For example, instead of asking, “How do I make a cake?” specify “How do I bake a gluten-free chocolate cake for a birthday?” This detail helps you get recipes tailored to your exact needs.


      2. Embrace Clarity and Brevity


      Utilize clear and straightforward language in your prompts. This approach helps ChatGPT understand your requests without ambiguity. Phrase your questions concisely to enhance response accuracy and speed, such as, “Outline the steps for registering a business in London.”


      3. Context is Key


      Providing relevant background information can lead to more accurate answers. When your query is complex or nuanced, adding context can guide ChatGPT to understand better and address your specific needs.


      4. Focus on One Question at a Time


      To maximize efficiency, limit each prompt to a single question. This tactic prevents confusion and helps the AI maintain focus, ensuring you receive a well-considered response.


      5. Strategically Use Keywords


      Incorporating specific keywords like “explain,” “list,” “compare,” or “summarise” can direct ChatGPT towards the type of response you’re expecting. Effective keyword use helps tailor the AI’s reply to your intended format.


      6. Specify Desired Response Format


      If you need information in a particular format, mention it up front. Whether you want a list, a paragraph, bullet points, or a table, specifying this in your prompt can lead to more usable responses.


      7. Mention Constraints and Limitations


      If your request has constraints such as word count, specific examples, or a particular focus area, include these in your prompt. This specificity ensures the responses meet your precise requirements.


      8. Define the Level of Detail Required


      Clarify whether you need a detailed analysis or a brief overview. Adjusting the detail level in your ChatGPT prompts can save time and ensure the information’s applicability to your situation.


      9. Order Your Questions Logically


      When your inquiry involves multiple questions, sequencing them logically can aid ChatGPT in providing coherent and comprehensive responses. This structure is particularly beneficial for complex subjects.


      10. Continuously Refine Your Prompts


      The more you interact with ChatGPT, the better you should become at formulating prompts. Regularly analyze the effectiveness of different phrasings and refine your approach based on your observations.


      By employing these ten techniques, you’ll be better positioned to craft ChatGPT prompts that yield useful and rapid responses. Effective communication with AI not only boosts your efficiency but also enhances the quality of outcomes. Remember, the key to success in AI interactions lies in clear, concise, and well-structured queries.

      HOW UK BUSINESSES ARE LEVERAGING AI MARKETING TOOLS TO DRIVE GROWTH AND PERSONALISATION