Brisks
Turning a dated brand into a modern, conversion-driving identity.
Brisks supply aggregates nationwide with 48-hour delivery – to local authorities, schools, construction sites, and the public. I delivered a full rebrand – logo, identity system, website styling, and a BIG IDEA that turns the letter B into a pair of communication devices to drive action.
Full Rebrand
Logo – Identity System – Website Styling.
Conversion System
The B device highlights offers and next steps across touchpoints.
Modern Identity
Fresh, outdoors-led palette – credible and distinctive.
“Brand design is a system. Build the conversion path into the identity itself.”
The Brisks B becomes two directional devices – guiding attention and action.
Problem
The brand was old and dated – not reflective of the company’s ethos, innovation, or forward thinking.
Audience
National buyers across public sector, education, construction, and homeowners needing fast delivery.
Brief
Make the brand modern and forward thinking – with a rebrand and integrated BIG IDEA.
Insight
In a practical category, distinctiveness and clarity move people through the purchase journey.
Idea
The letter B forms two communication devices used across marketing to signpost offers and next steps.
Execution
Green palette to signal the outdoors – bold typography – modular layouts – action-led UI elements.
Channels
Logo and identity toolkit – website styling – on-site messaging – campaign assets.
Tone
Confident, modern, and direct – focused on making selection and purchase simple.
Result
Improved brand perception and recall – fantastic customer feedback – higher engagement and conversions.
What it shows
You can integrate a BIG IDEA into a rebrand – turning identity into a conversion system.
Want a BIG IDEA that delivers results?
Let’s apply strategic creativity to your brand and drive measurable outcomes.