Brisks
Turning a dated brand into a modern, conversion-driving identity.
Brisks supply aggregates nationwide with 48-hour delivery – to local authorities, schools, construction sites, and the public. I delivered a full rebrand – logo, identity system, website styling, and a BIG IDEA that turns the letter B into a pair of communication devices to drive action.
I delivered the full brand system, logo, identity, website styling, and the BIG IDEA that turns the letter B into two directional communication devices used across every touchpoint to drive conversions. This wasn’t a logo refresh. It was a complete commercial rebrand.
Full Rebrand
Logo – Identity System – Website Styling.
Conversion System
The B device highlights offers and next steps across touchpoints.
Modern Identity
Fresh, outdoors-led palette – credible and distinctive.
“Brand design is a system. Build the conversion path into the identity itself.”
The Brisks B becomes two directional devices – guiding attention and action.
Problem
The brand was old and dated – not reflective of the company’s ethos, innovation, or forward thinking.
Audience
National buyers across public sector, education, construction, and homeowners needing fast delivery.
Brief
Make the brand modern and forward thinking – with a rebrand and integrated BIG IDEA.
Insight
In a practical category, distinctiveness and clarity move people through the purchase journey.
Idea
The letter B forms two communication devices used across marketing to signpost offers and next steps.
Execution
Green palette to signal the outdoors – bold typography – modular layouts – action-led UI elements.
Channels
Logo and identity toolkit – website styling – on-site messaging – campaign assets.
Tone
Confident, modern, and direct – focused on making selection and purchase simple.
Result
The client reported improved brand perception, higher engagement and conversions, and a brand system that finally matched the scale of their national operation.
What it shows
You can integrate a BIG IDEA into a rebrand – turning identity into a conversion system.
