Service
AI, with judgement.
I apply judgement-led AI to make marketing faster, sharper and commercially effective – without diluting what makes brands memorable.
AI that pays back – not AI theatre.
I focus AI where it moves numbers fastest – lead generation, content operations, and sales enablement – then I embed it into how work gets done so it sticks.
My standard
Judgement first. Automation second.
Revenue over novelty
I start with the highest impact use cases – the places AI creates lift in weeks, not months.
Low disruption
I extend what you already use – no rip-and-replace, no disruption theatre.
Prove it quickly
Simple KPIs. Fast tests. Scale what works. Drop what does not.
Where AI makes the biggest difference
High-payback use cases.
Lead generation systems
Sharper targeting, smarter qualification, fewer time-wasters.
AI-assisted outreach and sequences that still sound human.
Assistants, FAQs, and tools that reduce drop-off.
Content operations
Clear inputs so output improves immediately.
Prompts, QA, and governance so quality goes up while time goes down.
Repurposing systems that keep your message consistent.
What you get
Practical deliverables you can deploy.
AI opportunity map
Prioritised use cases tied to revenue, cost savings, and speed.
Brand-safe acceleration system
Briefs, prompts, QA, and guardrails so output scales without going generic.
90-day rollout plan
Quick wins, owners, KPIs, and a test plan that proves impact early.
Proof of judgement
Talk To MIP
Talk To MIP is my judgement applied at scale. It gives businesses access to how I think about brand strategy, BIG IDEAS, positioning, and modern marketing decisions.
Not generic advice. Not trend-chasing. Clear thinking that leads to better decisions.
“This is scarily good.”
Advertising agency owner“This is phenomenal. Absolutely unbelievable.”
Business founder“I’ve used other GPTs before, but Talk To MIP is just another level.”
Business founder“I cannot quite believe that Mip Phillips has put so much of his skill and expertise into this phenomenal GPT.”
Business founder“I tried it with my own business and it was a game-changer.”
Business founder“Every entrepreneur will benefit from it. Every marketer needs it. This is incredible.”
Business founderHow that judgement turns into impact
Talk To MIP shows how I think.
What follows is how that thinking gets applied inside your business – quickly, practically, and without disruption.
How I’ll do it
From audit to impact in three steps.
Diagnose
I map your workflow, stack, and targets – then prioritise AI use cases with the fastest payback.
Create
I design the prompts, guardrails, and systems – and write playbooks your team can actually follow.
Embed
I embed it into the work – so it becomes a habit, not a one-off experiment.
Relevant work
Where AI meets real commercial outcomes.
AI systems
Speed, without brand damage.
AI workflows designed with clear standards and guardrails – so output scales without diluting your brand or judgement.
Conversion tools
Find the constraint blocking growth.
Diagnostic tools that expose where prospects stall – and what needs fixing before you spend another pound on traffic.
Creative intelligence
Judgement, scaled.
A working system built from how I think and decide – not which tools I use. This is judgement applied at scale.
What clients say
Clarity first. Then speed.
“Mip’s strategic advice and innovative ideas were game-changing. He brings clarity, speed and commercial thinking – not noise.”
Jax Southham, Founder – Awakened Realm. Client feedback – AI and marketing supportFAQs
The practical bits.
Do I need new tools for this to work? +
No. I start with your current stack and workflows, then layer AI where it creates immediate lift.
Will AI make my brand sound generic? +
It will if it is used without judgement. I build guardrails, brand voice rules, and QA so the output stays distinctive.
How quickly will we see impact? +
Most teams see speed improvements within weeks. Commercial impact follows once the highest-payback use cases are embedded.
What will you not do? +
I will not automate your brand voice without rules. I will not build AI theatre for the sake of it. I will not ship systems without guardrails, ownership, and basic QA.
Next step
Want AI that makes you faster – and better?
I’ll pressure-test where AI can create the fastest payback in your business – then build a system your team will actually use, without going generic.