Service
AI, with judgement.
I use AI to remove drag from marketing – while protecting the one thing that drives demand: distinctiveness. Faster output. Sharper thinking. Brand-safe execution.
300+ founders and CMOs already use Talk To MIP. Never advertised. Grown entirely by word of mouth.
AI that pays back. Not AI theatre.
I prioritise the moves that shift performance quickest – pipeline, conversion, and content throughput – then I embed AI into the workflow so it becomes repeatable, not a novelty.
My standard
Judgement first. Tools second.
Commercial before clever
No experiments for ego. I start where AI creates measurable lift – revenue, time saved, or cost removed.
Work with what you have
I layer AI into your current process. No rip-and-replace. No disruption theatre. Just smarter delivery.
Prove. Then scale.
Simple KPIs. Fast tests. Scale what earns belief. Cut what does not.
Where AI makes the biggest difference
High-payback use cases.
Lead generation systems
Sharper targeting and qualification, fewer time-wasters, clearer buyer intent.
AI-assisted sequences that still sound like you – not a template factory.
Assistants, FAQs and tools that remove friction and reduce drop-off.
Content operations
Sharper briefs, structure and prompts so output quality rises immediately.
Voice rules, QA and governance so faster does not become generic.
Repurposing workflows that keep the message consistent across channels.
What you get
Practical deliverables you can deploy.
AI opportunity map
A prioritised shortlist of use cases tied to revenue, cost savings, and speed – ranked by payback.
Brand-safe acceleration system
Briefs, prompts, voice rules, QA and guardrails so AI scales output without flattening your brand.
90-day rollout plan
Quick wins, owners, KPIs and a test plan that proves impact early and builds adoption.
Proof of judgement
Talk To MIP
Talk To MIP is my thinking, systemised. It is built around how I make brand and marketing decisions – positioning, BIG IDEAS, messaging, and modern execution.
Not tool tips. Not trend-chasing. Better judgement, on demand.
“This is scarily good.”
Advertising agency owner“This is phenomenal. Absolutely unbelievable.”
Business founder“I’ve used other GPTs before, but Talk To MIP is just another level.”
Business founder“I cannot quite believe that Mip Phillips has put so much of his skill and expertise into this phenomenal GPT.”
Business founder“I tried it with my own business and it was a game-changer.”
Business founder“Every entrepreneur will benefit from it. Every marketer needs it. This is incredible.”
Business founderHow that judgement turns into impact
Talk To MIP shows how I think.
What follows is how that thinking gets applied inside your business – quickly, practically, and without disruption.
How I’ll do it
From audit to impact in three steps.
Diagnose
I map your workflow, stack and targets – then rank AI use cases by payback, risk and effort so we start in the right place.
Create
I build the prompts, guardrails and playbooks – so your team can produce faster without losing brand standards.
Embed
I embed it into the day-to-day – ownership, QA and habits – so it becomes normal work, not a one-off experiment.
Relevant work
Where AI meets real commercial outcomes.
AI systems
Speed, without brand damage.
Workflows designed with standards, voice rules and QA – so output scales without diluting your brand or judgement.
Conversion tools
Find the constraint blocking growth.
Tools that expose where prospects stall – and what to fix before you spend another pound on traffic.
Creative intelligence
Judgement, scaled.
A system built from how I think and decide – not which tools I use. This is judgement applied at scale.
What clients say
Clarity first. Then speed.
“Mip has a rare ability to cut through noise and land on what actually works.”
Simon Thomas – Marketing LeadFAQs
The practical bits.
Do I need new tools for this to work? +
No. I start with your current stack and workflow. If a new tool is genuinely necessary, it is justified by payback – not excitement.
Will AI make my brand sound generic? +
It will if it runs without rules. I build voice guidelines, prompts, QA and guardrails so AI output stays distinctive and on-brand.
How quickly will we see impact? +
Most teams feel speed gains in weeks. Commercial impact follows once the highest-payback use cases are embedded and owned.
What will you not do? +
I will not automate your brand voice without standards. I will not build AI theatre. I will not ship systems without guardrails, ownership, and basic QA.
Next step
Want AI that makes you faster – and better?
I’ll pressure-test where AI can create the fastest payback in your business – then build a system your team will actually use, without going generic.