Volvic Touch of Fruit
BIG IDEA LAUNCH PLATFORM
Volvic is famous for spring water. They wanted to launch a flavoured water and drive huge awareness and sales. I created the launch platform that made Volvic Touch of Fruit the category leader.
Category Leader
Volvic Touch of Fruit became the category leader.
Multichannel
Outdoor – Bus Sides – In-store POS.
Big Idea
More Taste. Still Water.
“Four words. Two full stops. More Taste. Still Water.”
Simple, memorable, and strategically reassuring – flavour first and still water clarity.
Problem
People assumed flavoured water was either flavourless or sugary.
Audience
Everyday shoppers wanting more taste without switching to sugary soft drinks.
Brief
Create a big idea and launch platform that would stick in people’s minds.
Insight
Reassure it is still water while making flavour impossible to miss.
Idea
More Taste. Still Water. A line that says everything in four words.
Execution
Vibrant fruit-colour backdrops with bold bottle product shots and fruit splashes.
Channels
Outdoor, bus sides, and in-store point of sale.
Tone
Clean, confident, and unmistakably flavour-forward – simple and memorable.
Result
Volvic Touch of Fruit became the category leader.
What it shows
A big idea, well framed, wins – simplicity is a strategic advantage.
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