Introducing Talk to MIP – World-Class Creative Intelligence for BIG IDEAS, Branding, Marketing and AI
For the past few months, I’ve been working on something I’ve wanted to build for years – a way to scale my creative brain.
A tool that gives founders, CEOs and marketing teams instant access to the same level of strategic thinking I’ve used across 400+ brands.
Today, it’s finally here.

Talk to MIP – my own Custom GPT – is now live inside ChatGPT-5.
A creative intelligence designed to think like I do, answer like I do, and solve marketing problems with the same clarity, boldness and practicality I use with my clients every day.

And if you want stronger marketing, bigger ideas, or a clearer strategy… this will change everything.

Why I Built Talk to MIP:
Most businesses struggle with marketing not because they lack tools – but because they lack clarity.
Marketing becomes guesswork.
Budgets get spread too thin.
Ideas sound the same as everyone else’s.
Campaigns become forgettable.

I wanted to fix that.

Talk to MIP includes:
25 years of creative direction
400+ brands
Global campaigns
Behavioural insight
Branding, BIG IDEA strategy and modern AI thinking
…into a single, creative problem-solving engine you can access 24/7.

This isn’t generic AI marketing advice.
It’s trained through my frameworks, my process, my philosophy, and decades of real-world experience.

What Talk to MIP Can Do for You:
Whether you’re a Founder, CEO, Marketing Director or part of a growing team, this Custom GPT gives you a competitive edge by helping you:

1. Build clearer marketing
Get no-nonsense advice on strategy, positioning, messaging, buyer journeys and brand structure.

2. Create BIG IDEAS
Ask it to help you:
Develop creative campaigns.
Turn insights into ideas.
Create storylines.
Stand out in competitive markets.
It will push you beyond “safe” thinking – because safe never sells.

3. Improve your branding
Talk to MIP can refine your narrative, evolve your tone of voice, simplify your value proposition and help you build a brand that people actually remember.

4. Use AI properly
If you want to use AI to automate, scale, ideate or grow – but don’t know where to start – Talk to MIP walks you through it step-by-step.

5. Fix your marketing leaks:
It helps you see what’s broken.
Messaging that doesn’t convert.
Weak brand awareness.
Bland creative.
Over-complicated funnels.
Audience confusion.
And tells you exactly what to do next.

What Makes It Different:
Most marketing AIs are:
Overcomplicated.
Generic.
Surface level.
Avoid strong opinions.

Talk to MIP is the opposite.
It is direct, strategic and creative.
It gives you the clarity you need, tells you the truth, and gives you the thinking you can use immediately.

It’s not a chatbot.
It’s a creative partner.

Who It’s Built For:
This Custom GPT was created for:
Founders who want faster clarity.
CEOs who need sharper differentiation.
Marketing Directors who want stronger ideas.
Creative teams who need world-class thinking.
Startups trying to stand out.
Established brands needing to modernise.
Agencies wanting a competitive creative edge.
If standing out matters to you – this is for you.

Why It Matters Today:
We’re entering a new era.
AI is levelling the playing field.
Brands that adapt will dominate.
Brands that don’t will fade.
Consumer attention is harder to earn.
Marketing costs are rising.
Creativity is the only competitive advantage that lasts.
Talk to MIP gives you that advantage on demand.

How to Start Using Talk to MIP:
To use the GPT all you need to do is:
Open ChatGPT-5.
Click ‘Explore’.
Search ‘Talk to MIP’ in the GPT Store.
Start asking it questions about marketing, branding, BIG IDEAS or AI.
Use it to plan your next campaign, refine your brand or generate ideas
Review it in the Store so more people can discover it.
(Open the conversation → click the dropdown next to the GPT name → select “Review GPT”.)

This Is Only the Beginning
Over the coming weeks, I’ll be:
Adding new capabilities.
Integrating more of my frameworks.
Building out marketing actions.
Enhancing BIG IDEA generation.
Releasing Pro Guides directly through the GPT.
And expanding the strategic AI tools inside it.
This will become the world’s go-to GPT for creative marketing intelligence.

Final Thoughts
I’ve poured decades of knowledge into this.
If you’ve ever wished you could get fast, clear answers about your marketing – without fluff, jargon or confusion – Talk to MIP is built for you.
If you want marketing that stands out — start here.
👉 Launch Talk to MIP in ChatGPT now

And if you want help building your brand, creating a BIG IDEA or fixing your marketing, you can book a call with me directly.
BIG IDEA Marketing | Branding | AI