i-intro
Science + Simplicity.
i-intro is a one-stop retained recruitment platform and methodology. My brief was to create an engaging white-label video that sells the platform to recruitment agencies – clearly showing how it works, why it wins retained business, and how each agency can add its own branding.
Time-to-hire
Transforms recruitment from qualitative to quantitative, identifying front-runners faster.
Retention
96% 12-month retention rate achieved using the i-intro method, platform and training.
Lead Quality
Video clarity improved engagement, reduced drop-off, and simplified sales conversations.
Problem
Low awareness and unclear benefits made i-intro harder to sell to agency decision-makers.
Audience
SME recruitment firms and sole traders seeking to win more retained business and increase fees.
Brief
Create a white-label video that agencies can brand and use to drive platform adoption.
Insight
Recruiters convert faster when complex software is explained simply – showing clear ROI and usability.
Idea
Science + Simplicity – a fast, exciting showcase that hits recruiter pain points and shows the fix.
Execution
Concept, script, music, edit, and production by Mip Phillips in Final Cut Pro – with built-in white-label branding options.
Platform
Recruiters use i-intro to design full job campaigns with behavioural assessments, competency questionnaires and video intros.
Training
The Retained Recruiter Academy® helps recruiters transition from contingency to retained business.
Channels
Used on the i-intro website, in sales meetings, and showcased at industry events.
Result
Increased engagement, stronger leads, reduced drop-off, and faster understanding of platform benefits.
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