01
SIMPLIFY THE STORY
Translate the platform’s many features into a clear narrative focused on recruiter pain points, business value and outcomes.
CASE STUDY – I-INTRO
MAKE THE
COMPLEX FEEL
SIMPLE.
i-intro needed a clear, engaging way to sell a retained recruitment platform and methodology to recruitment agencies.
I created the concept, script, music, edit and full production around one central idea: Science + Simplicity.
96%
12-month retention using the i-intro method, platform and training
WHITE-LABEL
Built for recruitment agencies to brand and use
END-TO-END
Concept – script – music – edit – production
THE VIDEO
SCIENCE.
SIMPLICITY.
The film turns a complex product into a clear, fast-moving sales story that recruitment agencies can understand and white-label for their own use.
The original i-intro product film, using the original video file and existing campaign thumbnail.
THE CHALLENGE
POWERFUL PLATFORM.
HARD TO EXPLAIN.
i-intro is a retained recruitment platform and methodology designed to help recruiters win more retained business and improve the hiring process.
The challenge was that the product had a lot to explain. Behavioural assessments, competency questionnaires, video introductions, training and methodology all had to make sense quickly.
The video needed to simplify the story without dumbing down the product – and it also had to work as a white-label sales asset for recruitment agencies.
Complexity was the problem. Clarity became the creative strategy. ->
THE BIG IDEA
GIVE THE PRODUCT
ONE SIMPLE SPINE.
SCIENCE + SIMPLICITY.
The platform combines structured, evidence-led recruitment with a straightforward user experience. The idea brought those two strengths together in a phrase that could organise the whole story.
THE THINKING
SHOW THE VALUE.
REMOVE THE FRICTION.
The job was to make the platform easier to understand, easier to sell and easier for agencies to imagine using themselves.
02
MAKE IT SELLABLE
Build the video as a practical sales tool, not just a brand film, so agencies could use it in their own conversations.
03
BUILD EVERYTHING AROUND ONE IDEA
Concept, script, music, pace and edit all reinforce the same promise: science made simple enough to act on.
THE RESULT
CLEARER STORY.
STRONGER SELL.
01
Improved engagement
The video helped prospects understand the platform faster and supported stronger sales conversations.
02
Reduced drop-off
The clearer explanation reduced friction around a product that was previously harder to communicate.
03
96% 12-month retention
The i-intro method, platform and training achieved a 96% 12-month retention rate.
WHAT I DID
ONE PERSON.
THE WHOLE FILM.
CONCEPT
Created the central idea and structure for the film.
SCRIPT
Wrote the story and messaging that explained the platform clearly.
MUSIC + EDIT
Created the music and edited the film in Final Cut Pro.
PRODUCTION
Handled the full production and built in white-label flexibility for agencies.
NEXT
GOT SOMETHING
COMPLICATED
TO SELL?
Bring me the product, platform or proposition. I can simplify the story and turn it into creative work people can understand quickly.