I help businesses and brands stand out, slice through the noise, hook audiences, and drive sales through BIG IDEA Marketing, branding and AI – so you are remembered and chosen.
I combine BIG IDEA thinking with brand strategy and powerful AI to move metrics that matter – faster.
One unforgettable idea threaded across every touchpoint – built to be remembered and to convert.
View BIG IDEA Creation
Positioning, messaging and identity that sharpen your edge and raise perceived value.
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Powerful AI for creativity and efficiency – frameworks, prompts and playbooks that your team can use tomorrow.
View AI for MarketingA BIG IDEA that hit 250,000+ views in four weeks – multichannel, from scratch, with measurable uplift.
See the strategy, the creative thread, and the proof of impact – end-to-end.
Brand experience across leaders in drinks, retail, media, tech, automotive and healthcare.
“Mip’s capability and expertise, not to mention his speed of working was mind blowing. He created an amazing online marketing campaign that had a big idea at its core. Mip delivered our most successful campaign ever. This man is a genius.”
“Creatively Mip was a breath of fresh air and not only delivered cut-through and compelling creative, but also clearly understood the commercial objectives resulting in significant increases in both consumer leads and revenue from agents.”
“Mip’s Objectives and Branding workshops took out of my head all the understanding of our business. He translated this into a language that meant something to prospective clients. His approach to challenge you and provide feedback with a wealth of creative ideas, concepts and lessons learnt is invaluable to any company trying to find their way and position themselves in a competitive global market.”
Where bold ideas begin and brands become unforgettable. Here you’ll find original BIG IDEAS in branding, marketing and AI – all created to slice through the noise, spark conversations, drive purchase triggers and sales.
Why memory beats features – and how to engineer it with one BIG IDEA.
If you removed your logo – would anyone still know it is you? Here is how to fix it.
Use AI as a force-multiplier – guided by a single idea that travels.
Diagnose your marketing in 5 easy steps. Find out where your marketing is leaking and how to fix it – fast.
I will find the biggest leak in your marketing and map a bold idea to fix it – fast.
