01
MAKE IT DISTINCTIVE
A sharper visual identity, confident typography and outdoors-led green palette created a much more ownable presence in the category.
CASE STUDY – BRISKS
A REBRAND
BUILT TO
MOVE PEOPLE.
Brisks needed more than a fresher logo. The brand needed to feel as modern, capable and forward-thinking as the business behind it.
I created the full rebrand – logo, identity system, website styling and a BIG IDEA that turns the letter B into two directional communication devices designed to guide attention and action.
FULL REBRAND
Logo – identity – website styling
B DEVICE
Identity built to guide attention and action
END-TO-END
Brand strategy through rollout
THE CHALLENGE
A NATIONAL BUSINESS.
A BRAND STUCK IN THE PAST.
Brisks supplies aggregates nationwide with 48-hour delivery to local authorities, schools, construction sites and the public.
The business had scale, capability and ambition, but the brand did not reflect any of it. It felt dated and generic in a practical category where clarity and trust matter.
The rebrand needed to modernise perception, make the offer easier to navigate and give the business a distinctive identity that could work consistently across every touchpoint.
The opportunity was not just to redesign the brand. It was to make the identity do a job. ->
THE BIG IDEA
BUILD THE ACTION
INTO THE BRAND.
THE B BECOMES THE DEVICE.
The Brisks B was developed as more than a logo mark. Its two directional forms become communication devices that can point to offers, messages, products and next steps throughout the brand system.
THE THINKING
BRANDING THAT
DOES SOME WORK.
The strongest identities are not just recognisable. They help people understand where to look, what matters and what to do next.
02
MAKE IT USEFUL
The B device became a practical part of the communication system, helping highlight offers, products and next actions.
03
MAKE IT SCALE
The identity was designed to work across logo, website, business cards, campaign assets and future brand communications without losing consistency.
THE WORK
ONE SYSTEM.
EVERY TOUCHPOINT.
The brand system connects identity, web and communications so Brisks feels like the same business wherever a customer encounters it.
THE RESULT
FROM DATED
TO DISTINCTIVE.
01
Improved brand perception
The client reported a stronger, more modern perception of the business after the rebrand.
02
Higher engagement and conversions
The new system was designed around clearer journeys, stronger signals and more action-led communications.
03
A brand that matched the business
The identity finally reflected the scale, capability and forward-thinking nature of Brisks’ national operation.
WHAT I DID
FROM POSITIONING
TO THE WHOLE SYSTEM.
BRAND STRATEGY
Clarified how Brisks should present itself as a modern national supplier.
IDENTITY
Created the new logo, visual language and distinctive B device.
BIG IDEA
Turned the B into two directional communication devices used to guide attention and action.
ROLLOUT
Applied the system across website styling, business cards and wider brand communications.
NEXT
DOES YOUR BRAND
STILL LOOK LIKE
YOUR BUSINESS?
If the business has moved on but the brand has not, bring me what you have. We can work out what needs changing – from positioning and identity to the whole system.