Creative leadership
I have led creative work across 400+ brands – from global drinks and retail to automotive, tech, finance and healthcare. Different sectors. Different pressures. Same job: land the right decision, raise the standard, and make the work commercially stronger.
Career timeline
Mip Phillips Creative Marketing (2024-present) | Habilis – The Ideas Agency (2020-2024) | Good Vibrations Agency (2012-2017): built to 13 retained clients within six months | Zest The Agency (2009-2011): reduced account handling time and costs by 20% | Golley Slater (2007-2009): helped secure £1M+ in new business within first three months | Delaney Lund Knox Warren and Partners (2005-2007).
These logos are not decoration. They represent years of decisions made under pressure – across sectors, budgets, audiences and channels. That matters because when patterns repeat often enough, you stop guessing. You start seeing what will hold.
Creatively Mip was a breath of fresh air and not only delivered cut through and compelling creative, but also clearly understood the commercial objectives resulting in significant increases in both consumer leads and revenue from agents.
Mip has a fantastic way of bringing innovative ideas to the table with great strategic advice about how to implement them for your business.
Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever. This man is a genius.
Following two engaging workshops, Mip translated the energy, passion and understanding of our business into a language that meant something to prospective clients. His challenge, feedback and creative thinking were invaluable.
This is scarily good.
