Demand platform (BIG IDEA)
I create one platform idea that aligns your marketing – so people remember you, talk about you, and act.
Judgement-led BIG IDEAS for brand, marketing and AI
Most marketing does not fail because the budget is too small. It fails because the decisions are unclear.
I create judgement-led BIG IDEAS that cut through the noise and give brand, marketing and AI a single, focused direction.
Clarity first. Proof in 14-30 days. Scale what works.
400+
Brands worked on
30+ yrs
Creative leadership
Judgement-led
Decisions that ship
“People do not come to me for more ideas. They come for the one BIG IDEA worth backing.”
— Mip Phillips, Founder
What you get on every project
Founder-level judgement on the work – direct access to me, no juniors, no layers.
One BIG IDEA that aligns every channel – so your marketing becomes coherent and memorable.
Proof in 14-30 days – so momentum starts fast and decisions get easier.
A 90-day priority plan – what to do first, what to automate, and what to stop wasting money on.
How you can work with me
Three simple steps. One clear direction. Real progress.
Step 1 Discovery
Free discovery call
We diagnose the real problem and decide if I am the right fit.
- What is not working and why
- Where the biggest leverage sits
- Whether a BIG IDEA is the right next move
Step 2 Direction
14-day cut-through sprint
I turn uncertainty into a confident plan – then we move.
- Positioning and message clarity
- BIG IDEA direction and creative route
- 90-day priorities and next actions
Step 3 Build
Launch and scale
Once the direction is right, execution becomes faster and more effective.
- Brand system and assets
- Campaigns and content systems
- AI workflows that pay back
Choose the outcome you need
These are not three separate disciplines. They are three decision areas leaders need to get right.
Results in action
Volvic
BIG IDEA creative that builds memory and distinctiveness – so the brand is easier to choose.
View the workThe Transformationalist
“Most successful campaign ever.” Fast strategy, BIG IDEA, and digital seeding.
See details“Mip created an amazing online marketing campaign with a BIG IDEA. His capability, speed and strategic clarity were mind-blowing. It was our most successful campaign ever.”— Nikki J. Owen, Founder, The Transformationalist
Some of this thinking is explored further in The Ideas Lab .
Choose your next step
If you want marketing that performs, start with a discovery call. I’ll pressure-test your situation and identify where a BIG IDEA would create the most impact.