Creative work that cuts through - Slayer Energy campaign visual

My work

Work That Works

I help brands slice through the noise with BIG IDEAS, branding, and powerful AI that scales across every channel and drives results.

Ideas that travel across every channel.
Over 400 brands across 25 sectors.
From Guinness and Volvic to Slayer Energy and scaleups.

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Showreel

From global brands to bold startups – a glimpse of the ideas that make them stand out.

250,000+

YouTube views in four weeks from one BIG IDEA campaign.

60% uplift

Sales uplift on a fully integrated campaign.

400+ brands

From global leaders to fearless startups.

30+ years

Creating BIG IDEAS that travel and deliver results.

What do great brands and creative ideas look like?

Great ideas change the way people think. They get talked about and shared. They sell products and services faster for longer. Big branding and BIG IDEAS do more than drive revenue – they build memory, connection and long term brand value.

Featured case studies

The BIG IDEAS that prove the point

A selection where one BIG IDEA threads through every touchpoint and drives results.

AJ Products All Your Workplace Needs campaign billboard creative.

AJ Products – B2B workplace furniture

The BIG IDEA that hit 250,000+ views in four weeks

Integrated awareness campaign built around AJ the ant and the UK strap line ‘All Your Workplace Needs’.

Fully integrated campaign across video, outdoor, bus and press.
Distinctive character and strap line that travel everywhere.
Quarter of a million YouTube views in four weeks.

Campaign platform Character creation Research Full case study

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Volvic Touch of Fruit – FMCG

From launch to category leader

BIG IDEA launch platform ‘More Taste. Still Water.’

Clear, memorable four word idea with built in reassurance.
Outdoor, bus sides and in store activity aligned around one line.
Helped Volvic Touch of Fruit become the category leader.

Launch platform Outdoor Retail Full case study

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Slayer Energy – Challenger brand

The hype free hit

Anti advertising outdoor campaign for an anti advertising drink.

Street smart headlines that call out advertising.
High impact billboards seeded into communities.
Built cult brand energy and conversation.

Outdoor Brand platform Challenger thinking Full case study

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The Transformationalist digital campaign thumbnail.

The Transformationalist – Leadership brand

Release your inner extraordinary

Digital campaign across video, landing pages and social.

Television style video and landing page.
Clear, emotive language for ambitious leaders.
Client’s most successful campaign to date.

Digital campaign Landing page Video Full case study

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Campaigns

BIG IDEAS that travel across every channel

Ideas designed to move from outdoor to video, feed to website and back again.

Nim’s Fruit Crisps

Marvellously moreish

Playful BIG IDEA to attract more adventurous snackers.

Digital outdoor, social and magazine creative.
Real fruit as the hero.
Built appetite appeal and curiosity.

FMCG Outdoor Social content

HABILIS UK

For the bold

Launch video and digital campaign for a bold agency.

Digital TV style video and YouTube advertising.
LinkedIn seeding and email marketing.
Positioning built around decisive action.

Agency launch Video LinkedIn

i-intro

Science + simplicity

Explainer video that sells a retained recruitment methodology.

Explains a complex system with pace and clarity.
Transforms recruitment from qualitative to quantitative.
White label structure for agency brands.

SaaS explainer Retained recruitment Full case study

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leasing.com

Lease happy

Rebrand and campaign to show leasing is easier than buying.

Brand refresh and campaign platform.
Press, poster and digital creative around one idea.
Positioning built around ease and access.

Automotive Rebrand Campaign

Guinness Draft In Bottles

Have you got the bottle?

Trade and bar launch idea turning bottle caps into currency.

Staff engagement built around playful competition.
Posters, website, T shirts and prize materials.
Encouraged bar staff to champion the product.

On trade launch Staff engagement

Branding & rebrands

Identity systems that work as hard as your campaigns

Logos are the start, not the end. Identity, copy and UX drive recognition and conversion.

Brisks

BIG IDEA rebrand and conversion system

Modern identity where the B becomes a built in call to action.

Full rebrand – logo, identity system and website styling.
B device acts as a directional tool across touchpoints.
Clear, modern and outdoors led palette.

Rebrand Identity system Website styling Full case study

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Heads Up Photography

L plate guides

Brand and website built around simple guides for clients.

Brand creation and logo design.
Website with integrated booking and client login.
Copy that demystifies the process.

Brand creation Website build

ASAP Safety

From product to full brand

Naming, brand and marketing system for a safety product.

Brand creation, logo, website and video.
Social setup and ongoing content.
Manufacturing and supply chain consultancy.

Name and brand Website Marketing collateral

RED Co

Dyna & Mo

Character led educational environment for children.

Characters and digital play environment.
Play books and supporting assets.
Branding for engagement and connection.

Character based brand Education

AI & hyper real

Using AI as a creative multiplier – not a shortcut

From ultra detailed characters to campaign ready imagery, AI tools used with craft and judgement.

Mip Phillips Creative Marketing

KEEP UP

AI powered brand advert anchoring the KEEP UP platform.

AI imagery art directed to brand guidelines.
Threads through video, social and website.
Metaphor for modernising marketing.

AI campaign Brand advert

Confidential beauty brand

Hyper realistic AI generated Gen Z influencer.

AI influencer designed to sell a range of beauty products.

Ultra realistic character generation across multiple looks.
Built to live across Instagram and e-commerce.
Gives the brand a distinctive, ownable face from day one.

AI character Beauty

Mip Phillips

AI image creation

Ideas that blend imagination and technology.

Consistent visual style through art direction and prompting.
Illustrates complex ideas simply.
Premium look alongside live action work.

Editorial Website imagery

Concepts & spec

Ideas created to show what is possible

Speculative concepts to explore what could be done. They are not endorsed by the official brands.

Dunkin Donuts

Roll with the hole

Spec idea to drive more sales of classic hole doughnuts.

Digital outdoor, ad shells and game promotion.
Playful, distinctive platform around a product truth.
This concept is speculative and not endorsed by the brand.

Spec RNLI and Dunkin life preserver doughnut creative.

RNLI x Dunkin Donuts

Roll with the hole – life preserver edition

Spec charity collaboration concept to drive donations.

Bespoke life preserver doughnut built around the RNLI role.
Outdoor, press and digital creative.
This concept is speculative and not endorsed by the brands.

All work index

Every project on this page

A quick index of the campaigns, brands and concepts above. Every project is represented visually.

KEEP UP · Hyper real beauty influencer · Slayer Energy – The Hype Free Hit · Nim’s Fruit Crisps – Marvellously Moreish · HABILIS UK – For The Bold · AJ Products – All Your Workplace Needs · i-intro – Science + Simplicity · AI image creation · Brisks – Rebrand and conversion system · Heads Up Photography – L Plate Guides · RED Co – Dyna and Mo · Dunkin Donuts – Roll With The Hole · Volvic Touch of Fruit – More Taste. Still Water. · RNLI x Dunkin – Life Preserver Edition · The Transformationalist – Release Your Inner Extraordinary · leasing.com – Lease Happy · ASAP Safety – Brand creation and launch · Guinness Draft In Bottles – Have You Got The Bottle?

How I work

From clarity to creative to commercial impact

Clarify the problem. Create the BIG IDEA and brand that solves it. Prove it works and refine fast.

Clarify

Pin down the real problem, audience and desired actions. Decide where creativity has the most impact.

Create

Develop BIG IDEAS, branding and assets ready to travel across channels.

Prove

Launch smart, measure what matters and refine. No theatre, just creative that earns its keep.

See big idea services

Seen enough? Let us talk about your brand.

If you are tired of ‘more of the same’ marketing and want ideas people actually remember, let’s talk. We will look at where you are now, where you want to be, and how a BIG IDEA, sharper branding and intelligent AI can get you there faster.

Book a discovery call View more case studies

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