WHAT DO GREAT BRANDS AND CREATIVE IDEAS LOOK LIKE?
Great creative ideas change the way people think. They get talked
about and shared.
They sell products and services faster for longer.
GREAT BRANDING AND BIG IDEAS DON’T SIT IN SPREADSHEETS.
They come from inspiration. They often go against convention.
Branding and creative ideas do more than just drive revenue and sell
a product or service; they elicit awe and wonder, they enter into the
psyche. They drive connection and build incredibly valuable
customer relationships.
Below is a small selection of the work I have created.
The Brand
Slayer Energy
The Project
Slayer Energy Brand Awareness Campaign
The Brief
Create a marketing BIG IDEA and a campaign to engage the Slayer community. Counterintuitively slayer hate selling because they hate being sold to. So they don’t sell – They create ‘cool’ and build a cult following. Communities are their vibe. From gamers, geeks, artists, tattoo artists, body builders, motor sports enthusiasts to granny jiu jitsu clubs.
THE BIG IDEA
THE HYPE-FREE HIT
The Media Tactics
Social media content
YouTube adverts
Digital outdoors billboards
Ad shells
Bus sides
The Brand
Nim’s Fruit Crisps
The Project
Nim’s Crisps Brand Awareness Campaign
The Brief
Create a marketing BIG IDEA to engage people who are creative and adventurous with their crisp choices to try Nim’s crisps
THE BIG IDEA
MARVERLOUSLY MOREISH
The Media Tactics
Social media adverts
YouTube adverts
Digital outdoors billboards
Ad shells
Bus sides
Double page spread magazine adverts
The Brand
HABILIS UK
The Project
HABILIS UK Launch Video
The Brief
Create an engaging video aimed at business of all sizes to announce the launch of the marketing agency: HABILIS UK
THE BIG IDEA
#FORTHEBOLD
The Media Tactics
Digital TV advert
YouTube adverts
LinkedIn seeding
Email marketing
The Brand
Aj Products
The Project
Aj Products UK Brand Awareness Campaign
The Brief
Create a marketing BIG IDEA to engage people buyers of office furniture and equipment
THE BIG IDEA
IT’S THE LITTLE THINGS THAT MAKE A BIG DIFFERENCE
The Media Tactics
Digital TV advert
YouTube adverts
Digital 3rd party website adverts
Digital outdoors billboards
Ad shells
Bus sides
Advert for the trade press
The Brand
i-intro
The Project
White Label Software Video
The Brief
Create a white label video for i-intro. To showcase its software capabilities to recruitment businesses
THE BIG IDEA
SCIENCE + SIMPLICITY
The Media Tactics
Digital advert
The Brand
Mip Phillips
The Project
Artificial Intelligence Image Creation
The Brief
Create a range of engaging AI images
ARTIFICIAL INTELLIEGENCE
IMAGE CREATION
The Media Tactics
Tunbridge Wells Business Magazine
Website images
Social media imagery
The Brand
Brisks
The Project
Re-Brand
The Brief
Rebrand Aggregates Direct
THE BIG IDEA
SPLIT ICON LOGO
The Branding
Brand creation
Logo design
Website design templates
Copywriting
Business cards
Visit the website www.brisks.co.uk
The Brand
RED Co. Really Effective Development Company
The Project
Online Educational Environment
The Brief
Create a way to engage children and motivate them to increase their wellbeing
THE BIG IDEA
DYNA & MO
The Media Tactics
Character generation
Digital play environment
Play books
The Brand
Dunkin’ Donuts
The Project
A prospective project
The Brief
Drive more sales of Dunkin Donuts classic hole doughnuts.
This idea is purely conceptual/speculative and is not endorsed by the official brand mentioned
THE BIG IDEA
ROLL WITH THE HOLE
The Media Tactics
Digital outdoor billboards
Ad shells
Game promotion
The Brand
Volvic Touch Of Fruit
The Project
Consumer and Trade Product Launch of
Volvic Touch of Fruit
The Brief
Launch the market’s first ever flavoured still water to the trade and consumers
THE BIG IDEA
MORE TASTE. STILL WATER.
The Media Tactics
Ad shells
Bus sides
Brochures
Advert for the trade press
The Brand
RNLI
The Project
A speculative collaboration with Dunkin’ Donuts
The Brief
Drive more charitable donations for the RNLI
This idea is purely conceptual/speculative and is not endorsed by the official brand mentioned.
THE BIG IDEA
ROLL WITH THE HOLE – The RNLI Life Preserver Bespoke Doughnut
The Media Tactics
Digital outdoor billboards
Ad shells
Press advertising
Bus sides
Digital advertising
The Brand
The Transformationalist
The Project
Service Launch
The Brief
Show how business leaders can release the potential they had in themselves as a child.
THE BIG IDEA
RELEASE YOU INNER EXTRAORDINARY
The Media Tactics
Website design and build
TV style video
Social media content
The Brand
leasing.com
The Project
Clarity Marketing requested a re-brand for their client leasing.com. They also requested I create a marketing campaign to engage prospects to choose leasing.com
The Brief
A rebrand of leasing.com and creation of a creative marketing campaign with press and poster work to let young adults know leasing is easer than buying
THE BIG IDEA
LEASE HAPPY
The Media Tactics
Website
Press
Poster
Digital
Seeded digital
The Brand
ASAP Safety
The Project
Create a product name and brand and launch the new product to construction industry
The Brief
Create a brand for ASAP and launch it to the construction industry
THE BRANDING
Brand creation
Logo design
Website design and build
Video content creation
Social media account set up and management
Marketing collateral design and copywriting
Supply chain assesment
Manufacturing cost reduction
Visit Website www.needasap.co.uk
The Brand
GUINNESS
The Project
Trade and bar new product launch
The Brief
Launch Guinness Draft In Bottles to the trade.
THE BIG IDEA
HAVE YOU GOT THE BOTTLE?
Encourage bar staff to serve Guinness Draft In Bottles by using the bottle caps (after being served) as bidding collateral for online prizes.
The Media Tactics
Staff posters
Website
T-shirts
Prize brochure
