Category: Insight

Why Marketing & Advertising Agencies Need Freelance Creatives

In today’s fast-paced marketing landscape, agencies face increasing pressure to deliver high-impact creative work on tight deadlines and shrinking budgets.

The challenge? Keeping up with client demands while ensuring campaigns remain fresh, engaging, and results-driven.

Read more… (Click the arrow.)

The solution? Freelance creatives.

Bringing in top-tier freelance talent gives agencies the flexibility to scale resources, introduce fresh ideas, and deliver standout creative work – without the overhead of full-time hires.

The Benefits of Hiring a Freelance Creative
Whether you need big ideas for a campaign, AI-powered marketing strategies, or a fresh take on branding, a skilled freelance creative can provide:

1. BIG IDEAS, Not Just Ads
Great campaigns don’t just look good – they drive action, spark conversations, and boost revenue. A freelance creative brings bold, innovative ideas that help brands stand out in a crowded market.

2. Fast Turnarounds, No Fluff
Freelancers operate without the bureaucracy and red tape that can slow down internal agency teams. Expect high-impact creative solutions that meet the brief and the deadline – without unnecessary delays.

3. Plug & Play Expertise
Need a pitch-winning concept, a brand refresh, or AI-driven marketing strategies? A seasoned freelance creative integrates seamlessly into agency workflows, providing instant value without long onboarding times.

4. No Agency Overheads, Just Results
Freelancers give agencies access to senior-level creative firepower without the costs of a full-time hire. This means more budget can go directly into producing great work rather than covering salaries and overheads.

Who Benefits Most from Freelance Creatives?

Freelance creatives provide immediate impact for:
✔ Overloaded agencies that need fresh creative thinking to keep up with client demands.
✔ Brands looking for campaigns that actually convert, not just look good on paper.
✔ Marketing teams struggling to cut through the noise in an increasingly competitive landscape.

Why Now Is the Time to Harness Freelance Creativity
With brands demanding more innovation, agencies needing greater agility, and AI reshaping the creative industry, there’s never been a better time to bring in expert freelance creatives.

Whether it’s branding, AI-powered marketing, or the next BIG IDEA, a skilled freelancer can turn a standard campaign into an unforgettable one.

📩 Looking to scale, adapt, and deliver exceptional creative work? It’s time to harness freelance creativity.

Andy McBride Interviews Mip Phillips on ‘The Achieve Podcast’ discussing how branding, creative marketing and AI can improve your business.

Want to create marketing that gets attention and boosts sales? On The Achieve Podcast, creative marketing expert Mip Phillips (who’s worked with brands like Guinness and Ford) reveals the power of “the big idea” and why meercats sell car insurance! a huge thank-you to Mip for joining. Listen to the Podcast here: https://www.podbean.com/ew/pb-6vk66-177e4e7

Master ChatGPT: 10 Expert Tips to Craft Effective Prompts for Faster, Precise Responses

Optimising how you interact with ChatGPT can significantly enhance your productivity. Whether you’re looking to improve engagement or streamline your queries, understanding the art of writing effective ChatGPT prompts is crucial. Here’s how to refine your skills and get accurate, swift responses from ChatGPT. Click the arrow to read more…

1. Be Explicitly Specific


When interacting with ChatGPT, specificity can dramatically improve the relevance and precision of your responses. For example, instead of asking, “How do I make a cake?” specify “How do I bake a gluten-free chocolate cake for a birthday?” This detail helps you get recipes tailored to your exact needs.


2. Embrace Clarity and Brevity


Utilize clear and straightforward language in your prompts. This approach helps ChatGPT understand your requests without ambiguity. Phrase your questions concisely to enhance response accuracy and speed, such as, “Outline the steps for registering a business in London.”


3. Context is Key


Providing relevant background information can lead to more accurate answers. When your query is complex or nuanced, adding context can guide ChatGPT to understand better and address your specific needs.


4. Focus on One Question at a Time


To maximize efficiency, limit each prompt to a single question. This tactic prevents confusion and helps the AI maintain focus, ensuring you receive a well-considered response.


5. Strategically Use Keywords


Incorporating specific keywords like “explain,” “list,” “compare,” or “summarise” can direct ChatGPT towards the type of response you’re expecting. Effective keyword use helps tailor the AI’s reply to your intended format.


6. Specify Desired Response Format


If you need information in a particular format, mention it up front. Whether you want a list, a paragraph, bullet points, or a table, specifying this in your prompt can lead to more usable responses.


7. Mention Constraints and Limitations


If your request has constraints such as word count, specific examples, or a particular focus area, include these in your prompt. This specificity ensures the responses meet your precise requirements.


8. Define the Level of Detail Required


Clarify whether you need a detailed analysis or a brief overview. Adjusting the detail level in your ChatGPT prompts can save time and ensure the information’s applicability to your situation.


9. Order Your Questions Logically


When your inquiry involves multiple questions, sequencing them logically can aid ChatGPT in providing coherent and comprehensive responses. This structure is particularly beneficial for complex subjects.


10. Continuously Refine Your Prompts


The more you interact with ChatGPT, the better you should become at formulating prompts. Regularly analyze the effectiveness of different phrasings and refine your approach based on your observations.


By employing these ten techniques, you’ll be better positioned to craft ChatGPT prompts that yield useful and rapid responses. Effective communication with AI not only boosts your efficiency but also enhances the quality of outcomes. Remember, the key to success in AI interactions lies in clear, concise, and well-structured queries.