WHY DO YOU NEED TO IMPROVE YOUR BRANDING? YOU ALREADY HAVE A LOGO SO YOU’RE GOOD TO GO. RIGHT?

Maybe not. You have a logo, but is it memorable, appropriate for your audience? Is it being appropriately used and influencing prospects across all your marketing communications? Do you have a brand or just a logo? Your logo is not your brand.

So if a brand isn’t a logo what is it?

Your brand is more than a logo. It is a promise of what your customers can expect from you. Businesses sell solutions, experiences, feelings, and ideologies.

Your brand is how you look and talk to your customers, how you make them feel. Your marketing, offices and your people all represent your brand.

All the marketing your customers see needs to represent your brand – your promise.

Improved branding will generate BETTER leads from decision makers who are closer to your ideal customer profile. That means improved lead quality and that reduces customer acquisition costs (CAC); directly impacting profit and/or revenue.